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  • Authors: Jain, Abhinandan K

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  1. Media Planning Models: A Review

    Authors: Jain, Abhinandan K;

    Reference No: MAR0133TEC Pages: 17 Published on: 1, January, 1975

    Abstract: This note reviews media planning models up to the year 1972. The review has been done keeping in view the requirements of practitioners in India. Suggestions for further model building in this area have been incorporated. ... More

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  2. NSS: Consumer Expenditure**

    Authors: Jain, Abhinandan K;

    Reference No: MAR0136TEC Pages: 10 Published on: 1, January, 1974

    Abstract: This note provides some idea about the kinds of reports published by NSS. The report on domestic expenditure is discussed in some detail. ... More

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  3. Industrial Market Potential Index

    Authors: Khurana, Rakesh; Jain, Abhinandan K;

    Reference No: MAR0152TEC Pages: 10 Published on: 1, January, 1976

    Abstract: The note underlines the utility of industrial market potential index. Starting from a simple model, a procedure for developing an index of industrial market potential is finally arrived at. Development of the index would require selection of production statistics, and input and output coefficients. For some products the index has ... More

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  4. Packaged Goods India Limited

    Authors: Jain, Abhinandan K;

    Reference No: MAR0157 Pages: 33 Published on: 1, January, 1974

    Abstract: The case deals with the problems of drawing up a marketing strategy for a new consumer nondurable packaged food product. It describes the process of building a marketing simulation model under paucity of data in Indian conditions and the results. ... More

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  5. Selected Aspects of Indian Distribution System

    Authors: Jain, Abhinandan K;

    Reference No: MAR0158TEC Pages: 9 Published on: 1, January, 1974

    Abstract: This note is intended to provide a broad overview of the distribution system followed by one company each in machinery (industrial), textiles (consumer durables) and tea (consumer nondurables) industry in India. It also describes the importance of distribution systems in India and broad characteristics of existing distribution systems in ... More

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  6. Unnat Nagar Dairy(A)

    Authors: Jain, Abhinandan K; Dholakia, Nikhilesh;

    Reference No: MAR0164(A) Pages: 9 Published on: 1, January, 1977

    Abstract: A cooperative dairy in a rapidly growing industrial city is considering the introduction of automatic bulk vending. Many uncertainties are associated with the costs and convenience of bulk vending as compared to bottle vending. ... More

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  7. Central State Scooter Company

    Authors: Jain, Abhinandan K; Bhandari, Labdhi R;

    Reference No: MAR0191 Pages: 14 Published on: 1, January, 1978

    Abstract: A new medium-sized-company wants to assess the demand for its scooters in India. The case depicts the problem of demand forecasting for scooters using the regression technique. An alternative approach based on the chain ratio method may also be used. The case provides data on the scooter industry since its ... More

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  8. Western State Industrial Development Corporation (A)

    Authors: Jain, Abhinandan K;

    Reference No: MAR0196(A) Pages: 10 Published on: 1, January, 1978

    Abstract: The case involves decisions regarding problem definition, specification of information needs and research design of the research study for improving the decision making regarding advertising in a state industrial development corporation. ... More

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  9. Marketing Research Designs: A Note

    Authors: Jain, Abhinandan K;

    Reference No: MAR0257TEC Pages: 13 Published on: 1, January, 1980

    Abstract: This note is meant for users of marketing research. It provides an understanding of purposes of research in a decision-making situation in marketing research, alternative research designs used in marketing research, and criteria/guidelines for selection and evaluation of alternative designs for specific research studies. The specific research designs ... More

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  10. Sampling in Marketing Research: A Note

    Authors: Jain, Abhinandan K; Vora, M N;

    Reference No: MAR0258TEC Pages: 27 Published on: 1, January, 1980

    Abstract: It is a non-technical description of various issues that arise in sample selection for marketing research studies. Users' point of view has influenced the content and the style of writing of this note. It draws upon the experience of actual marketing research studies which are included as illustrations. It deals ... More

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  11. Research for Sales and Distribution Management Decisions

    Authors: Jain, Abhinandan K;

    Reference No: MAR0263TEC Pages: 12 Published on: 1, January, 1981

    Abstract: Describes the decision areas and importance of research in sales and distribution management (Section I) and the process of research (Section II). The last section (Section III) illustrates how research methods could be used for different decision areas. ... More

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  12. Management of Distribution Channels: A Note

    Authors: Jain, Abhinandan K; Vora, M N;

    Reference No: MAR0264TEC Pages: 35 Published on: 1, January, 1995

    Abstract: The note delineates important distribution management decision areas like designing of system of distribution, selection of channel members, developing and improving capabilities of channel members, and systems of working with channel members, including evaluation and control. The current management practices with respect to each of the decision (sub-decision) areas are ... More

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  13. Indian Distribution System: A Note

    Authors: Jain, Abhinandan K; Vora, M N;

    Reference No: MAR0266TEC Pages: 25 Published on: 1, January, 1981

    Abstract: The purpose of the note is to familiarize readers with the Indian distribution scene the large size of the distribution task, kinds of functionaries working and the type of functions performed by them, evaluation of the performance of the Indian distribution system, including the government's keen interest with respect to ... More

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  14. National Machine Tools Limited (A)

    Authors: Jain, Abhinandan K;

    Reference No: MAR0268(A) Pages: 7 Published on: 1, January, 1982

    Abstract: The case describes the marketing situation of a division (die casting machines division) of a multi plant, multi division company. Data include company sales, industry sales, and sales and product lines of competitors. The process of decisionmaking (with regard to pricing) of the company, bases of competition used by ... More

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  15. Scaling in Marketing Research: A Note

    Authors: Jain, Abhinandan K; Roy Dholakia, Ruby;

    Reference No: MAR0271TEC Pages: 17 Published on: 1, January, 1982

    Abstract: The note describes a classification scheme of marketing information for scale construction. For single item measurement, ordinal, interval and ratio scale methods are described. Multi-item scales like semantic differential, Thurstone's equal appearing interval, and Likert's summated rating scales are described. A broad idea about multidimensional scaling is also provided. Guidelines ... More

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