Abstract
This note reviews media planning models up to the year 1972. The review has been done keeping in view the requirements of practitioners in India. Suggestions for further model building in this area have been incorporated.
Additional Information
| Product Type | Technical Note |
|---|---|
| Reference No. | MAR0133TEC |
| Title | Media Planning Models: A Review |
| Pages | 17 |
| Published on | Jan 1, 1975 |
| Authors | Jain, Abhinandan K; |
| Area | Marketing (MAR) |
| Discipline | Organizational Behaviour, Strategic Management |
| Sector | Public Sector |
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