Abstract
The note underlines the utility of industrial market potential index. Starting from a simple model, a procedure for developing an index of industrial market potential is finally arrived at. Development of the index would require selection of production statistics, and input and output coefficients. For some products the index has a close relationship with the actual data.
Additional Information
| Product Type | Technical Note |
|---|---|
| Reference No. | MAR0152TEC |
| Title | Industrial Market Potential Index |
| Pages | 10 |
| Published on | Jan 1, 1976 |
| Authors | Khurana, Rakesh; Jain, Abhinandan K; |
| Area | Marketing (MAR) |
| Discipline | Operations Management, Organizational Behaviour |
| Sector | Government |
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