Abstract
The case involves decisions regarding problem definition, specification of information needs and research design of the research study for improving the decision making regarding advertising in a state industrial development corporation.
Additional Information
| Product Type | Case |
|---|---|
| Reference No. | MAR0196(A) |
| Title | Western State Industrial Development Corporation (A) |
| Pages | 10 |
| Published on | Jan 1, 1978 |
| Year of Event | 1974 |
| Authors | Jain, Abhinandan K; |
| Area | Marketing (MAR) |
| Discipline | Strategic Management |
| Sector | Government |
| Country | India |
My Cart
You have no items
in your shopping cart.