The case describes the marketing situation of a division (die casting machines division) of a multi plant, multi division company. Data include company sales, industry sales, and sales and product lines of competitors. The process of decisionmaking (with regard to pricing) of the company, bases of competition used by different competitors, and some understanding of different types of buyers in the market and their behaviour is provided. While the immediate decision area is pricing, the case could be used for deciding marketing strategy.