Management of Distribution Channels: A Note

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Abstract

The note delineates important distribution management decision areas like designing of system of distribution, selection of channel members, developing and improving capabilities of channel members, and systems of working with channel members, including evaluation and control. The current management practices with respect to each of the decision (sub-decision) areas are described with actual illustrations from a cross-section of organizations.

Additional Information

Product Type Technical Note
Reference No. MAR0264TEC
Title Management of Distribution Channels: A Note
Pages 35
Published on Jan 1, 1995
Authors Jain, Abhinandan K; Vora, M N;
Area Marketing (MAR)
Discipline Marketing, Operations Management, Organizational Behaviour
Sector Manufacturing

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