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  • Authors: Vora, M N

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  1. Consumer Products India Limited: Silk Edge Blade Division **

    Authors: Vora, M N;

    Reference No: MAR0122 Pages: 10 Published on: 1, January, 1974

    Abstract: The company wants to expand its business by taking up the manufacture and marketing of razor blades. The company executives happen to have access to a blade users' survey. The case provides an opportunity to examine how various existing brands are positioned, and possible and desirable product position for the ... More

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  2. Issues in Purchasing of Marketing Research Services or Information

    Authors: Vora, M N;

    Reference No: MAR0124TEC Pages: 16 Published on: 1, January, 1974

    Abstract: The note describes the marketing research scene in India, based on data provided by a few good marketing research agencies. It describes the kind of marketing research studies that are carried out by selected research agencies in India, and also gives relevant information about a few reputed agencies. It attempts ... More

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  3. Short Cases on Research Design

    Authors: Vora, M N;

    Reference No: MAR0137 Pages: 6 Published on: 1, January, 1975

    Abstract: Deals with three kinds of research approaches exploratory, survey and experimental. Three research problems requiring these three kinds of designs are included in caselet form. The purpose is to discuss alternative research approaches and the criteria used to match the design with the nature of the problems. ... More

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  4. A Case on Analysis of Data: Brand Awareness Among Ahmedabad High School Students

    Authors: Vora, M N;

    Reference No: MAR0139 Pages: 17 Published on: 1, January, 1975

    Abstract: The case is based on a brand awareness study among high school students in Ahmedabad. The purpose of the case is to expose participants to data analysis. The situation offers possibilities of using various analytical techniques. The primary data are stored on computer tapes. ... More

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  5. Agri Waste Chemicals (Private) Limited

    Authors: Gupta, Arvind; Vora, M N;

    Reference No: MAR0141 Pages: 21 Published on: 1, January, 1975

    Abstract: AWC is a small company entering a market where heavy competition is anticipated in the near future. Because of the nature of the product, the potential market (domestic and export) is fairly large in size. However, the present size of the market is rather small. In such a setting, the ... More

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  6. Marketing Research in India

    Authors: Vora, M N;

    Reference No: MAR0142TEC Pages: 15 Published on: 1, January, 1980

    Abstract: This note describes the kind of marketing research studies conducted in India. It gives information about several reputed research agencies. ... More

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  7. The Case Method of Teaching in Marketing

    Authors: Vora, M N;

    Reference No: MAR0143TEC Pages: 9 Published on: 1, January, 1975

    Abstract: The note describes the issues relating to teaching and learning the subject of marketing through the case method. It is based on available published material on the use of the case method. ... More

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  8. Motivation Research

    Authors: Arul, Assumptha; Mohan, Manendra; Vora, M N;

    Reference No: MAR0233TEC Pages: 10 Published on: 1, January, 1977

    Abstract: This note describes "motivation research" in some detail. The elements constituting the "why" of purchase and consumption behaviour are briefly explained. The techniques, i.e., projective and nonprojective, are illustratively explained. Finally, the note discusses the importance of motivation research in market research. ... More

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  9. Research for Product Positioning for Vanishing Cream

    Authors: Vora, M N;

    Reference No: MAR0234 Pages: 4 Published on: 1, January, 1979

    Abstract: The case deals with the problem of constructing a questionnaire for the product positioning study. ... More

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  10. Sohanlal & Sons (A)

    Authors: Vora, M N;

    Reference No: MAR0235 Pages: 13 Published on: 1, January, 1978

    Abstract: The case deals with a large consumer panel (more than 5,000 families) operations. The Textiles Committee, Bombay, is operating this panel on a continuous basis. Executives of a group of textile mills have been considering how they use the information generated by the Textiles Committee. It requires evaluation of panel operation, ... More

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  11. Radiant Cosmetics Private Limited (A)

    Authors: Vora, M N;

    Reference No: MAR0252(A) Pages: 11 Published on: 1, January, 1977

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  12. Radiant Cosmetics Private Limited (B)

    Authors: Vora, M N;

    Reference No: MAR0252(B) Pages: 7 Published on: 1, January, 1977

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  13. Problem Definition in Marketing Research: A Note

    Authors: Vora, M N;

    Reference No: MAR0255TEC Pages: 16 Published on: 1, January, 1979

    Abstract: The note develops a framework for problem definition task in terms of steps the researcher has to go through. To demonstrate what is involved, an actual problem definition exercise is carried out on two concrete marketing research situations. ... More

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  14. Sampling in Marketing Research: A Note

    Authors: Jain, Abhinandan K; Vora, M N;

    Reference No: MAR0258TEC Pages: 27 Published on: 1, January, 1980

    Abstract: It is a non-technical description of various issues that arise in sample selection for marketing research studies. Users' point of view has influenced the content and the style of writing of this note. It draws upon the experience of actual marketing research studies which are included as illustrations. It deals ... More

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  15. Adoption of Moulded Plastic Suitcases

    Authors: Vora, M N;

    Reference No: MAR0259 Pages: 22 Published on: 1, January, 1980

    Abstract: This is an illustration of a basic study about the adoption of consumer durables using the in-depth (focused) interview technique. Special considerations arising in designing, conducting and interpreting such research are the focus of the case. ... More

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