Abstract
The note describes the issues relating to teaching and learning the subject of marketing through the case method. It is based on available published material on the use of the case method.
Additional Information
| Product Type | Technical Note |
|---|---|
| Reference No. | MAR0143TEC |
| Title | The Case Method of Teaching in Marketing |
| Pages | 9 |
| Published on | Jan 1, 1975 |
| Authors | Vora, M N; |
| Area | Marketing (MAR) |
| Discipline | Marketing |
| Sector | Education |
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