Abstract
Deals with three kinds of research approaches exploratory, survey and experimental. Three research problems requiring these three kinds of designs are included in caselet form. The purpose is to discuss alternative research approaches and the criteria used to match the design with the nature of the problems.
Additional Information
| Product Type | Case |
|---|---|
| Reference No. | MAR0137 |
| Title | Short Cases on Research Design |
| Pages | 6 |
| Published on | Jan 1, 1975 |
| Year of Event | 1963-1975 |
| Authors | Vora, M N; |
| Area | Marketing (MAR) |
| Discipline | Strategic Management |
| Sector | Miscellaneous |
| Country | India |
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