Abstract
The case is based on a brand awareness study among high school students in Ahmedabad. The purpose of the case is to expose participants to data analysis. The situation offers possibilities of using various analytical techniques. The primary data are stored on computer tapes.
Additional Information
| Product Type | Case |
|---|---|
| Reference No. | MAR0139 |
| Title | A Case on Analysis of Data: Brand Awareness Among Ahmedabad High School Students |
| Pages | 17 |
| Published on | Jan 1, 1975 |
| Year of Event | 1973-1975 |
| Authors | Vora, M N; |
| Area | Marketing (MAR) |
| Discipline | Quantitative Methods |
| Sector | Education |
| Country | India |
| State | Gujarat |
| City | Ahmedabad |
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