Issues in Purchasing of Marketing Research Services or Information

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Abstract

The note describes the marketing research scene in India, based on data provided by a few good marketing research agencies. It describes the kind of marketing research studies that are carried out by selected research agencies in India, and also gives relevant information about a few reputed agencies. It attempts to raise issues, which a purchaser of syndicated information or a person financing a study to be carried out by an outside agency needs to think through.

Additional Information

Product Type Technical Note
Reference No. MAR0124TEC
Title Issues in Purchasing of Marketing Research Services or Information
Pages 16
Published on Jan 1, 1974
Authors Vora, M N;
Area Marketing (MAR)
Discipline Organizational Behaviour, Strategic Management
Sector Miscellaneous

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