Abstract
The note describes the marketing research scene in India, based on data provided by a few good marketing research agencies. It describes the kind of marketing research studies that are carried out by selected research agencies in India, and also gives relevant information about a few reputed agencies. It attempts to raise issues, which a purchaser of syndicated information or a person financing a study to be carried out by an outside agency needs to think through.
Additional Information
| Product Type | Technical Note |
|---|---|
| Reference No. | MAR0124TEC |
| Title | Issues in Purchasing of Marketing Research Services or Information |
| Pages | 16 |
| Published on | Jan 1, 1974 |
| Authors | Vora, M N; |
| Area | Marketing (MAR) |
| Discipline | Organizational Behaviour, Strategic Management |
| Sector | Miscellaneous |
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