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  • Authors: Seetharaman, S P

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  1. Vadamalai Fruit Processing Factory **

    Authors: Seetharaman, S P;

    Reference No: CMA0505 Pages: 13 Published on: 1, January, 1979

    Abstract: The case is presented in five parts. Part one covers the launching of a fruit processing unit by a district cooperative supply and marketing society. Part two narrates in brief the problems faced by the unit in marketing its produce, leading to its closure. Part three brings out the measures ... More

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  2. Western Pradesh Cotton Marketing Federation

    Authors: Seetharaman, S P;

    Reference No: CMA0531 Pages: 16 Published on: 1, January, 1980

    Abstract: Gujarat State Marketing Federation came into existence in 1975 as an apex of six regional federations. Though the regional federations saw the immediate benefit for organizing the apex, they soon found that the apex was competing with the members in many areas. The Chief Executive of the Apex Federation introduced a ... More

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  3. Export of Fruits and Vegetables by Farmers' Cooperatives

    Authors: Seetharaman, S P;

    Reference No: CMA0532 Pages: 16 Published on: 1, January, 1980

    Abstract: The case brings out the achievement and difficulties faced by a fruits and vegetables cooperative in entering export business. The implications of keen competition and the role of technological innovations in the export business of a cooperative are brought out. The case also highlights the need for a positive role ... More

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  4. Swaran Singh's Dilemma

    Authors: Gaikwad, V R; Mote, V L; Ranade, C G; Seetharaman, S P;

    Reference No: CMA0533 Pages: 21 Published on: 1, January, 1981

    Abstract: A state marketing federation, taking advantage of the scheme of the National Cooperative Development Corporation, started a cold storage without a detailed feasibility report. The unit failed to get sufficient volume of business. Inefficient management made the cold storage unpopular with the users. some consultants were called in to suggest ... More

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  5. Launching of Packeted Tea by Incoserve

    Authors: Seetharaman, S P;

    Reference No: CMA0534 Pages: 12 Published on: 1, January, 1980

    Abstract: The Chief Executive of the Industrial Cooperative Service Society gets the approval of the managing committee members to enter the marketing of packeted tea. The proposal was sent to the Director of Cooperatives for approval. The Director found that the opportunities in the loose tea market was more than that ... More

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  6. Badruzaman's Dilemma in the Kundha Cooperative Tea Factory

    Authors: Seetharaman, S P; Mohanan, N;

    Reference No: CMA0535 Pages: 13 Published on: 1, January, 1980

    Abstract: Mr. Badruzaman assumed charge as special officer of Kundha Industrial Tea Factory. He started examining the possibilities of increasing the income of farmer members. He realized that improvement in the quality of leaf received by the factory would increase the income of farmers. But, as a cooperative, he encountered resistance ... More

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  7. Sarada Nagar Cooperative Sugar Mills

    Authors: Seetharaman, S P;

    Reference No: CMA0536 Pages: 14 Published on: 1, January, 1981

    Abstract: Ambur Cooperative Sugar Factory was started with share capital assistance from the government. Over the years the cooperative generated sufficient capital and managed to repay of the government's share. In fact it was in a position to repay the entire government's share, but this was not done as the government ... More

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  8. Appointing a Consultant for Retailing Tea

    Authors: Seetharaman, S P; Mohanan, N;

    Reference No: CMA0537TEC Pages: 19 Published on: 1, January, 1980

    Abstract: Incoserve, an apex organization of eleven cooperative processing units, decide to start marketing of packeted tea. For this purpose, it approached three consultants for deciding an appropriate logo and marketing strategy. The case presents the three consultant's report. Each consultant has come up with a unique suggestion for marketing, and ... More

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  9. Missing Settlers

    Authors: Shingri, P M; Seetharaman, S P;

    Reference No: CMA0619 Pages: 9 Published on: 1, January, 1985

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  10. The Launching of Kranti

    Authors: Seetharaman, S P; Mukhopadhyay, Sipra;

    Reference No: CMA0628 Pages: 9 Published on: 1, January, 1986

    Abstract: A company manufacturing oil, soap, cattle-feed, and several other consumer durables wishes to enter into the manufacture of a plant growth stimulator which is based on the by-product of the oil industry. With little or no experience of agricultural input marketing the company has launched a product in competition with ... More

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  11. Designing Procurement System for Giri Tea Factory

    Authors: Singh, Gurudev; Seetharaman, S P;

    Reference No: CMA0754 Pages: 7 Published on: 1, January, 1996

    Abstract: The case deals with the problems of a green tea leaves (GTL) processing factory where the farmers are asking for a higher price of GTL. The issue is to evolve a long term strategy to ensure regular flow of GTL at a reasonable price such that farmers maximize returns from ... More

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  12. Renovision Company

    Authors: Seetharaman, S P; Singh, Gurudev; Bapna, S L;

    Reference No: CMA0755 Pages: 14 Published on: 1, January, 1996

    Abstract: The case deals with the issues arising from the change in procurement policy towards quality of cotton for the manufacture of cloth free from specks for export market. While some cleaning of raw material is possible at the factory level, the basic parameters of quality cannot be altered. The focus ... More

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  13. Prudential Fruit Processing Company

    Authors: Bapna, S L; Seetharaman, S P; Singh, Gurudev;

    Reference No: CMA0756 Pages: 11 Published on: 1, January, 1996

    Abstract: The case reflects on the problems of a large tomato paste plant in the raw material procurement from contract growers. The company is confronted with the constraints of international tomato paste price and high domestic prices of tomato due to demand supply gap. The focus is to develop a strategy ... More

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  14. Hoechst India Limited: Managing Regional Distribution

    Authors: Ravichandran, N; Seetharaman, S P;

    Reference No: PROD0251 Pages: 8 Published on: 1, September, 2003

    Abstract: The case describes issues related to stock refill in a multi-tier distribution network. The demand is stochastic, seasonal. The management procedures are elastic (no credit, persuasive selling etc.). How to effectively manage the distribution in the central issue. ... More

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