Abstract
Incoserve, an apex organization of eleven cooperative processing units, decide to start marketing of packeted tea. For this purpose, it approached three consultants for deciding an appropriate logo and marketing strategy. The case presents the three consultant's report. Each consultant has come up with a unique suggestion for marketing, and students are expected to evaluate the proposals.
Additional Information
| Product Type | Technical Note |
|---|---|
| Reference No. | CMA0537TEC |
| Title | Appointing a Consultant for Retailing Tea |
| Pages | 19 |
| Published on | Jan 1, 1980 |
| Year of Event | 1979 |
| Authors | Seetharaman, S P; Mohanan, N; |
| Area | Centre for Management in Agriculture (CMA) |
| Discipline | Marketing |
| Sector | Cooperatives |
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