Reference No: MAR0275(C)Pages: 3Published on: 1, January, 1983
Abstract: The case focuses on the need for analysis and introspection for developing advertising objectives and strategy. Interaction between the advertiser and the agency is considered, and various stages of development of strategy and objectives are brought into focus. ... More
Reference No: BP0144(F)Pages: 10Published on: 1, January, 1983
Abstract: Traces the history of the Personnel Cell, and focuses its attention on such personnel functions as manpower planning, recruitment and selection, promotion, salary administration, and non-statutory welfare. A series of issues relating to these functions have been raised to signify their importance to the organization as a whole. ... More
Reference No: P&IR0156(A)Pages: 5Published on: 1, January, 1983
Abstract: This exercise deals with the issue of salary revision due to inflationary trends and resultant disparities between the salaried staff and the wage earners. Part A provides the data, while Part B describes the methodology for decision making. The case may be used as skill- building tool. ... More
Reference No: MAR0281Pages: 14Published on: 1, January, 1983
Abstract: Reviews an advertising campaign prepared by a new advertising agency for Cali Ber Suitings that were relatively new in the market. A relatively unconventional approach was used in the campaign. A detailed post test of the campaign was undertaken; the case is concerned with the evaluation of this research and ... More
Reference No: BP0144(D)Pages: 24Published on: 1, January, 1983
Abstract: Reviews the company's performance during a seven-year period--1974-75 to 1980-81. Voltas had resorted to certain operational strategies having significant financial implications: 1) it altered its method of calculating depreciation on its fixed assets; 2) it entered into foreign collaboration for its international operations; 3) it absorbed two of its affiliate companies with ... More
Reference No: MAR0279Pages: 11Published on: 1, January, 1983
Abstract: The case is concerned with professional use of advertising and sales promotion approach to a vital problem of general public interest by a non profit organization. The major elements are research inputs into creative strategy for a multi media campaign. ... More
Reference No: BP0144(A)Pages: 17Published on: 1, January, 1983
Abstract: Describes the growth of Voltas over a 25-year period. The case identifies the significant changes in the companys strategies during this period. It highlights the challenges of the 1980s, and the opportunities and threats facing the company. ... More
Reference No: BP0144(I)Pages: 38Published on: 1, January, 1983
Abstract: Deals with a new control system designed to achieve the explicit goals spelled out by the management. The Case describes the development of the new system which is interlinked with the new decentralized setup, both of which take place in stages from 1981 and are not fully complete by December 1982. The ... More
Reference No: MAR0275(D)Pages: 9Published on: 1, January, 1983
Abstract: The case is concerned with the vital issue of creative execution. The various stages in the development of the campaign and interaction between the advertiser and the advertising agency are brought out with the help of the material prepared by the agency for providing alternatives for consideration to the client. ... More
Reference No: BP0144(G)Pages: 28Published on: 1, January, 1983
Abstract: Starting with the history of industrial relations and unionism, attention is directed to key areas which off and on have accounted for the industrial relations problems in Voltas. These areas are: amalgamation of associated companies, EDP, emergence of VOLSA, contract labour, and agitation by instalment. The stands taken by the ... More
Reference No: P&IR0156(B)Pages: 7Published on: 1, January, 1983
Abstract: This exercise deals with the issue of salary revision due to inflationary trends and resultant disparities between the salaried staff and the wage earners. Part A provides the data, while Part B describes the methodology for decision making. The case may be used as skill- building tool. ... More
Reference No: MAR0282Pages: 15Published on: 1, January, 1983
Abstract: The case is concerned with the entire process of advertising planning for a new product launch in a highly competitive market. The case begins with the initial brief given to the advertising agency by the client. A series of multimedia campaigns in different parts of the country are considered. The ... More
