Abstract
Reviews an advertising campaign prepared by a new advertising agency for Cali Ber Suitings that were relatively new in the market. A relatively unconventional approach was used in the campaign. A detailed post test of the campaign was undertaken; the case is concerned with the evaluation of this research and with evolving recommendations for future strategy.
Additional Information
| Product Type | Case |
|---|---|
| Reference No. | MAR0281 |
| Title | Cali-Ber Suitings |
| Pages | 14 |
| Published on | Jan 1, 1983 |
| Year of Event | 1980-1981 |
| Authors | Mohan, Manendra; |
| Area | Marketing (MAR) |
| Discipline | Organizational Behaviour, Strategic Management |
| Sector | Manufacturing |
| Country | India |
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