Abstract
The case deals with the development and execution of creative strategy for an established brand of pain balm meant for the traditional market segment. Pretesting of visual for press advertisement is undertaken and decisions regarding interpretation of results are reviewed. Roughs used for developing advertisements for pretest, advertisements used for pretesting, and final advertisements released, form an important part of the case.
Additional Information
| Product Type | Case |
|---|---|
| Reference No. | MAR0278 |
| Title | Pain Balm Advertising Pretest |
| Pages | 16 |
| Published on | Jan 1, 1983 |
| Authors | Mohan, Manendra; |
| Area | Marketing (MAR) |
| Discipline | Organizational Behaviour, Quantitative Methods, Strategic Management |
| Sector | Manufacturing |
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