Abstract
The case focuses on the need for analysis and introspection for developing advertising objectives and strategy. Interaction between the advertiser and the agency is considered, and various stages of development of strategy and objectives are brought into focus.
Additional Information
| Product Type | Case |
|---|---|
| Reference No. | MAR0275(C) |
| Title | Wavin India Limited (C) |
| Pages | 3 |
| Published on | Jan 1, 1983 |
| Year of Event | 1977 |
| Authors | Mohan, Manendra; |
| Area | Marketing (MAR) |
| Discipline | Quantitative Methods, Strategic Management |
| Sector | Manufacturing |
| Country | India |
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