The marketing situation of the company is described; relevant details of the business and economic environment are also given in order to focus on the major business problems of the company. A review is made of the possible marketing strategy in order to assess the potential contribution of various marketing inputs. The role of promotion in helping the company get over its problems is of special relevance. The decision issues concern the need and relevance of promotion, the form of promotion, as also the selection of an advertising agency, should the management decide to go in for advertising.