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List of Most Popular Cases

  1. Industrial Belts (India) Limited (A)

    Authors: Jain, Abhinandan K; Vyas, Preeta H;

    Reference No: MAR0276(A) Pages: 17 Published on: 1, January, 1981

    Abstract: The case describes broad decision problems, research objectives, a two phase research plan, and details of each phase of research about a stores item (V belts) used by industrial units. The sampling plan and data collection approach/instrument used in each phase of the study are also described. A preliminary ... More

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  2. Product Design Services (C)

    Authors: Vora, M N;

    Reference No: MAR0261(C) Pages: 11 Published on: 1, January, 1981

    Abstract: Relates to description of findings and action recommendations following the preparation and initial analysis of data [presented in Case (B) (MAR0261(B))]. Issues raised relate to drawing of inferences out of analysis of data; combining inferences from several studies; deriving action recommendations from findings; and evaluation of findings and recommendations. ... More

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  3. Crysta-Plast Chemicals Limited

    Authors: Shukla, P R; Thomas, P S;

    Reference No: PROD0171 Pages: 19 Published on: 1, January, 1981

    Abstract: CPCL is a joint sector firm set up with Japanese collaboration to produce acrylic plastic using the by?product of a petrochemical complex??a highly poisonous gas??as a key raw material. Although the manufacturing process was sound, the company was beset with a number of problems during its two? ... More

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  4. Industrial Belts (India) Limited (B)

    Authors: Jain, Abhinandan K; Vyas, Preeta H;

    Reference No: MAR0276(B) Pages: 6 Published on: 1, January, 1981

    Abstract: The case describes preliminary analysis done on the data collected in Phase II of the research described in Case (A) (MAR0276(A)). It can be used for understanding and evaluating the preliminary data analysis. Use of some nonparametric statistical techniques could be demonstrated for making inferences about different segments ... More

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  5. Max Corporation

    Authors: V Raghunathan; Barua, Samir K;

    Reference No: F&A0354 Pages: 1 Published on: 1, January, 1982

    Abstract: Illustrates the approach to inventory management when the production rate is finite and the shortage cost too is finite. It brings out the fact that, in some situations, consciously allowing for shortages may be the optimum strategy. ... More

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  6. Electronic Controls Corporation Promotional Strategy

    Authors: Mohan, Manendra;

    Reference No: MAR0274 Pages: 13 Published on: 1, January, 1982

    Abstract: The case gives the details of the business outlook and the proposed strategy for a newly set up company, Electronic Controls Corporation. The company had been founded by six technocrats and underwent rapid growth within a fiveyear period. ECC was one of a group of three companies and was ... More

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  7. National Machine Tools Limited (A)

    Authors: Jain, Abhinandan K;

    Reference No: MAR0268(A) Pages: 7 Published on: 1, January, 1982

    Abstract: The case describes the marketing situation of a division (die casting machines division) of a multi plant, multi division company. Data include company sales, industry sales, and sales and product lines of competitors. The process of decisionmaking (with regard to pricing) of the company, bases of competition used by ... More

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  8. Larsen & Toubro Group: A Case Study in Corporate Growth

    Authors: Bhandari, Labdhi R; Kulkarni, G R; Thomas, Philip S;

    Reference No: BP0172 Pages: 45 Published on: 1, January, 1982

    Abstract: This case describes the growth of L&T Limited as a whole and its business groups in particular since inception. Information on two major subsidiaries is also provided. The case is intended as a vehicle for analyzing and discussing issues in corporate growth. Examples of backward integration, possibilities for forward ... More

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  9. The Tebilized Campaign

    Authors: Mohan, Manendra;

    Reference No: MAR0280 Pages: 17 Published on: 1, January, 1983

    Abstract: The case deals with the problem of communicating special features of a trademark referring to processing of fabric to the target audience. A comprehensive research was commissioned by the company for obtaining data on behavioural characteristics and awareness of advertising for this and similar processes. The focus is on the ... More

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  10. Voltas Limited (D): Finance

    Authors: Kuchhal, S C;

    Reference No: BP0144(D) Pages: 24 Published on: 1, January, 1983

    Abstract: Reviews the company's performance during a seven-year period--1974-75 to 1980-81. Voltas had resorted to certain operational strategies having significant financial implications: 1) it altered its method of calculating depreciation on its fixed assets; 2) it entered into foreign collaboration for its international operations; 3) it absorbed two of its affiliate companies with ... More

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  11. Pain Balm Advertising Pretest

    Authors: Mohan, Manendra;

    Reference No: MAR0278 Pages: 16 Published on: 1, January, 1983

    Abstract: The case deals with the development and execution of creative strategy for an established brand of pain balm meant for the traditional market segment. Pretesting of visual for press advertisement is undertaken and decisions regarding interpretation of results are reviewed. Roughs used for developing advertisements for pretest, advertisements used for ... More

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  12. Voltas Limited (A): Business Policy

    Authors: Vathsala, S; Tripathi, D;

    Reference No: BP0144(A) Pages: 17 Published on: 1, January, 1983

    Abstract: Describes the growth of Voltas over a 25-year period. The case identifies the significant changes in the companys strategies during this period. It highlights the challenges of the 1980s, and the opportunities and threats facing the company. ... More

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  13. Cali-Ber Suitings

    Authors: Mohan, Manendra;

    Reference No: MAR0281 Pages: 14 Published on: 1, January, 1983

    Abstract: Reviews an advertising campaign prepared by a new advertising agency for CaliBer Suitings that were relatively new in the market. A relatively unconventional approach was used in the campaign. A detailed posttest of the campaign was undertaken; the case is concerned with the evaluation of this research and ... More

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  14. Voltas Limited (I): Strategic Planning of Control

    Authors: Jaikumar, V;

    Reference No: BP0144(I) Pages: 38 Published on: 1, January, 1983

    Abstract: Deals with a new control system designed to achieve the explicit goals spelled out by the management. The Case describes the development of the new system which is interlinked with the new decentralized setup, both of which take place in stages from 1981 and are not fully complete by December 1982. The ... More

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  15. LPA Road Safety Campaign

    Authors: Mohan, Manendra;

    Reference No: MAR0279 Pages: 11 Published on: 1, January, 1983

    Abstract: The case is concerned with professional use of advertising and sales promotion approach to a vital problem of general public interest by a nonprofit organization. The major elements are research inputs into creative strategy for a multimedia campaign. ... More

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