Abstract
The case is concerned with professional use of advertising and sales promotion approach to a vital problem of general public interest by a non profit organization. The major elements are research inputs into creative strategy for a multi media campaign.
Additional Information
| Product Type | Case |
|---|---|
| Reference No. | MAR0279 |
| Title | LPA Road Safety Campaign |
| Pages | 11 |
| Published on | Jan 1, 1983 |
| Year of Event | 1981 |
| Authors | Mohan, Manendra; |
| Area | Marketing (MAR) |
| Discipline | Public Policy and Law, Strategic Management |
| Sector | Manufacturing |
| Country | India |
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