Reference No: MAR0285(E)Pages: 8Published on: 1, January, 1966
Abstract: The case is centred around identification of relevant information for studying the prescription behaviour of doctors in order to help the company evolve an appropriate marketing mix. It is used to depict the issues that arise in the problem definition stage of research studies. ... More
Reference No: PROD0006(D)Pages: 11Published on: 1, January, 1966
Abstract: This is an exercise in establishing economic batch quantities for manufacture. In the light of the concepts covered in a background note, "A Case against the Economic Batch Quantity" (The Manager, January 1964, Management Publications Limited, London), throughout time, setup time, etc are to be used. ... More
Reference No: ECO0065(A)Pages: 7Published on: 1, January, 1966
Abstract: Concerns the problem of assessing the impact of certain governmental policies on the cost structure and pricing policy of a cable company. As a result of the devalua?tion of the rupee and the policy of import liberaliza?tion, it was expected that industries would be able to utilize their ... More
Reference No: CMA0022Pages: 9Published on: 1, January, 1966
Abstract: Deals with the problem of procurement of milk from rural areas distribution to urban areas. It focuses on the problem of seasonality, price, contractual responsibilities, dealing with the rural producers. ... More
Reference No: CMA0084Pages: 5Published on: 1, January, 1966
Abstract: This case is on one of the aspects of functional management in dairying organisations viz. procurement. The specific aspect covered in this case is local sale of milk before it is despatched to the dairy. An example of a village milk producers cooperative society is quoted. The comments of the ... More
Reference No: ECO0005(D)Pages: 10Published on: 1, January, 1966
Abstract: Concerns the analysis of route profitability of the AMTS. Students are to select the appropriate method from several methods given in the case. ... More
Reference No: ECO0071(B)Pages: 10Published on: 1, January, 1966
Abstract: Tisco-II carries the story further. It raises the question: What should the Tatas do in the Fourth Plan? It discusses the same topics with greater emphasis on the government's economic policy and the company's strategy. ... More
Reference No: CMA0050Pages: 12Published on: 1, January, 1966
Abstract: This case is to be used in continuation with the case "Grow More Fodder" Programme (CMA 0047). The manager of the dairy husbandry division of a modern dairy wishes to take up cultivation of green fodder at the village level. The problems the manager in charge of enhancement of milk production ( ... More