Reference No: F&A0052Pages: 16Published on: 1, January, 1966
Abstract: The case relates to long range planning in an engineering company. It is used to discuss the objectives and mechanics of long range planning and the problems encountered in implementing such plans. ... More
Reference No: MAR0052Pages: 8 Published on: 1, January, 1966
Abstract: This is an exercise case for training students in framing survey questionnaires. It is in two parts. Part I, depicting the problem as well as identifying needed information, is to be distributed in advance. Students are asked to submit a prepared questionnaire. Part II is the actual questionnaire used by ... More
Reference No: P&IR0042Pages: 9 Published on: 1, January, 1966
Abstract: Describes the introduction and working of the joint management council/consultative committee in a cotton mill. Can be used for acquainting the class with concepts of joint management councils. ... More
Reference No: CMA0022Pages: 9Published on: 1, January, 1966
Abstract: Deals with the problem of procurement of milk from rural areas distribution to urban areas. It focuses on the problem of seasonality, price, contractual responsibilities, dealing with the rural producers. ... More
Reference No: BP0022Pages: 14Published on: 1, January, 1966
Abstract: The case deals with the expressed objectives of retaining the small size of the business by the founder and chief executive of a pharmaceutical company with a record for rapid growth in the fast growing pharmaceutical industry. The case includes the history, growth and financial data of the company as ... More
Reference No: ECO0009(B)Pages: 7Published on: 1, January, 1966
Abstract: The student is required to formulate an alternative approach to forecasting the demand for cotton textiles for 1965- 66 using the data given in the case, which is a sequel to Case (A). It can be used to show students the different steps needed for buildin an Econometric model for demand ... More
Reference No: ECO0065(A)Pages: 7Published on: 1, January, 1966
Abstract: Concerns the problem of assessing the impact of certain governmental policies on the cost structure and pricing policy of a cable company. As a result of the devalua?tion of the rupee and the policy of import liberaliza?tion, it was expected that industries would be able to utilize their ... More
Reference No: PROD0031Pages: 37Published on: 1, January, 1966
Abstract: The increasing cost of maintenance of the company's large generating station is worrying the management. The case describes maintenance planning and control procedures in all its different sections, viz. boiler houses, turbine sections, cooling towers, etc. The budgets and cost control procedures are also given. The student is required to ... More
Reference No: MAR0061Pages: 4Published on: 1, January, 1966
Abstract: Raises many doubts about the role of consumer surveys and highlights the reservations of a marketing executive towards marketing research. Issues related to the tendency of jumping directly to collection of primary information are highlighted. ... More
Reference No: P&IR0062(A)Pages: 13Published on: 1, January, 1966
Abstract: The case is about the problem of interpreting the definition of "workmen" as enunciated under the Industrial Disputes Act, 1947, and judging whether Class II employees of the bank were "workmen." ... More
Reference No: CMA0050Pages: 12Published on: 1, January, 1966
Abstract: This case is to be used in continuation with the case "Grow More Fodder" Programme (CMA 0047). The manager of the dairy husbandry division of a modern dairy wishes to take up cultivation of green fodder at the village level. The problems the manager in charge of enhancement of milk production ( ... More
Reference No: MAR0285(E)Pages: 8Published on: 1, January, 1966
Abstract: The case is centred around identification of relevant information for studying the prescription behaviour of doctors in order to help the company evolve an appropriate marketing mix. It is used to depict the issues that arise in the problem definition stage of research studies. ... More
