The case presents a study conducted by the students of the Indian Institute of Management, Ahmedabad, for examining the chances of success of a new supermarket being set up by an entrepreneur in Ahmedabad. The main objective of the study was to get the reaction of the local consumers and retailers for determining the extent to which the supermarket would succeed. A good deal of information has been provided on the usefulness of research for the decision problems involved. In particular, the students become experienced in dealing with problems of sampling within the constraints of time and resources.