Reference No: MAR0061Pages: 4Published on: 1, January, 1966
Abstract: Raises many doubts about the role of consumer surveys and highlights the reservations of a marketing executive towards marketing research. Issues related to the tendency of jumping directly to collection of primary information are highlighted. ... More
Reference No: P&IR0062(A)Pages: 13Published on: 1, January, 1966
Abstract: The case is about the problem of interpreting the definition of "workmen" as enunciated under the Industrial Disputes Act, 1947, and judging whether Class II employees of the bank were "workmen." ... More
Reference No: BP0012Pages: 7Published on: 1, January, 1966
Abstract: Manager must decide future company policy on export of a commodity where two government units (state and national) have followed fluctuating restirictive policies regarding exports. ... More
Reference No: MAR0285(E)Pages: 8Published on: 1, January, 1966
Abstract: The case is centred around identification of relevant information for studying the prescription behaviour of doctors in order to help the company evolve an appropriate marketing mix. It is used to depict the issues that arise in the problem definition stage of research studies. ... More
Reference No: CMA0047Pages: 18Published on: 1, January, 1966
Abstract: The manager of the dairy husbandry division of Amul studies the role of green fodder in enhancement of milk yield and the measures to be taken for having adequate green fodder for the producer members. ... More
Reference No: ECO0065(A)Pages: 7Published on: 1, January, 1966
Abstract: Concerns the problem of assessing the impact of certain governmental policies on the cost structure and pricing policy of a cable company. As a result of the devalua?tion of the rupee and the policy of import liberaliza?tion, it was expected that industries would be able to utilize their ... More
Reference No: PROD0031Pages: 37Published on: 1, January, 1966
Abstract: The increasing cost of maintenance of the company's large generating station is worrying the management. The case describes maintenance planning and control procedures in all its different sections, viz. boiler houses, turbine sections, cooling towers, etc. The budgets and cost control procedures are also given. The student is required to ... More
Reference No: F&A0032Pages: 8 Published on: 1, January, 1966
Abstract: This case illustrates the pitfalls to be wary of while purchasing documentary bills, and identifies critical information on parties that need to be collected and watched regarding bills, pattern of use of limits, and modes of retirement of bills. ... More
Reference No: F&A0048(A)Pages: 12Published on: 1, January, 1966
Abstract: Deals with the problems that arose while converting deferred shares into ordinary shares for simplifying the corporate capital structure. The best legal, accounting and technical brains were engaged in resolving this problem. A firm stand had been taken by deferred and equity shareholders and they were to present their case ... More
Reference No: F&A0064Pages: 7Published on: 1, January, 1966
Abstract: The executives of the company review their project proposal evaluation systems, discuss the procedure to be employed for ascertaining the cost of capital, and consider the problems in measuring its cost. ... More
Reference No: ECO0005(D)Pages: 10Published on: 1, January, 1966
Abstract: Concerns the analysis of route profitability of the AMTS. Students are to select the appropriate method from several methods given in the case. ... More
Reference No: CMA0036Pages: 5Published on: 1, January, 1966
Abstract: An agricultural extension officer attached to the block is trying to estimate the demand for improved seed in the block and also to organise the supply of seeds. ... More
