Reference No: ECO0005(D)Pages: 10Published on: 1, January, 1966
Abstract: Concerns the analysis of route profitability of the AMTS. Students are to select the appropriate method from several methods given in the case. ... More
Reference No: ECO0071(B)Pages: 10Published on: 1, January, 1966
Abstract: Tisco- II carries the story further. It raises the question: What should the Tatas do in the Fourth Plan? It discusses the same topics with greater emphasis on the government's economic policy and the company's strategy. ... More
Reference No: F&A0019Pages: 23Published on: 1, January, 1966
Abstract: Deals with the control and reporting system in Hindustan Lever Limited. The relative contribution approach to management reporting is brought out in the case. ... More
Reference No: MAR0031(A)Pages: 21Published on: 1, January, 1966
Abstract: Evolution of the advertising problem for a detergent soap on the basis of the analysis of the product, and reports of the company's marketing research department and its advertising officer. ... More
Reference No: F&A0052Pages: 16Published on: 1, January, 1966
Abstract: The case relates to long range planning in an engineering company. It is used to discuss the objectives and mechanics of long range planning and the problems encountered in implementing such plans. ... More
Reference No: MAR0052Pages: 8 Published on: 1, January, 1966
Abstract: This is an exercise case for training students in framing survey questionnaires. It is in two parts. Part I, depicting the problem as well as identifying needed information, is to be distributed in advance. Students are asked to submit a prepared questionnaire. Part II is the actual questionnaire used by ... More
Reference No: CMA0083Pages: 4Published on: 1, January, 1966
Abstract: This case is one of the aspects of functional management in dairying organizations, viz. procurement. The specific aspect covered in this case is on payment to the milk producers. An example of a village level milk producers' cooperative society is quoted. The secretary of this society is viewing the different ... More
Reference No: BP0001(A)Pages: 17Published on: 1, January, 1966
Abstract: A small soft-drinks company faces losses because of declining sales. All facets of the business are examined to see what changes might correct the difficulties. ... More
Reference No: ECO0061Pages: 21Published on: 1, January, 1966
Abstract: An analysis of the development of tourism industry with the help of the material given in the case the students are expected to analysis costs and benefits involved in the development of this industry and its effect on India's foreign exchange position.
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