Abstract
The case gives the proposal of a research agency for a national sample survey. Participants are expected to evaluate the proposed sampling design for the study. The problems of identifying relevant sample frames, and questions about the implication of using alternative sample frames in terms of under representation or wastage are raised. The issues in selecting actual sample members in a large national sample of households are highlighted.
Additional Information
| Product Type | Case |
|---|---|
| Reference No. | MAR0067 |
| Title | Asha Tea Company |
| Pages | 7 |
| Published on | Jan 1, 1966 |
| Revision Date | Jan 1, 1970 |
| Year of Event | 1965 |
| Authors | Vora, M N; |
| Area | Marketing (MAR) |
| Discipline | Quantitative Methods |
| Sector | Manufacturing |
| Keywords | Use Of Information, Information Needed For Decision Making and Information Supplied, Evaluation Of Information |
| Country | India |
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