Abstract
This is a sequel to the Kamlini Restaurant (A) case. (give ref no) In Case (A), the decision question as to whether Kamlini should start a luncheon service was raised. This case describes the circumstances in which the luncheon service was started, the experiences of running the luncheon service, and the later decision of the management to stop the service. After a lapse of some time the management was again reconsidering introducing a modified version of the luncheon service. Several issues regarding consumer behavior are expected to be raised through the discussion of this case.
Additional Information
| Product Type | Case |
|---|---|
| Reference No. | MAR0006(B) |
| Title | Kamlini Restaurant (B)** |
| Pages | 7 |
| Published on | Jan 1, 1966 |
| Year of Event | 1963 |
| Authors | Vora, M N; |
| Area | Marketing (MAR) |
| Discipline | Marketing, Organizational Behaviour |
| Sector | Miscellaneous |
| Country | India |
| State | Gujarat |
| City | Ahmedabad |
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