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Most Popular cases

List of Most Popular Cases

  1. Problems in Pricing of Ethical Drugs

    Authors: Mehta, S C; Vora, M N;

    Reference No: MAR0054 Pages: 9 Published on: 1, January, 1967

    Abstract: This case-cu-note describes the problems in the pricing of ethical drugs. Participants are expected to evaluate the practices used by large pharmaceutical companies in pricing their products. The differences in pricing practices of multinational, and large and small Indian companies are highlighted. How brand preference gives a company ... More

  2. Tax Liability of Mr Gujarathi **

    Authors: Gandhi, V P;

    Reference No: F&A0059 Pages: 2 Published on: 1, January, 1967

    Abstract: The director of a public limited company earns income from sources like salaries, interest from securities, capital gains, dividends, etc., which are subject to personal income taxation. The case is an exercise in the different provisions of personal income taxation. ... More

  3. Marketing Research Services (Private) Limited (D)

    Authors: Mehta, S C; Vora, M N;

    Reference No: MAR0062(D) Pages: 9 Published on: 1, January, 1967

    Abstract: This is the fourth case in the series, describing the inferences drawn and the recommendations put forward by the research agency to the client. Students are expected to play the role of the decision maker and use the information to arrive at specific decisions. The question of reliability and relevance ... More

  4. Uttara Mills (B) **

    Authors: Sheth, Tarun;

    Reference No: OB0058(B) Pages: 10 Published on: 1, January, 1967

    Abstract: The case is about the leadership behaviour of a textile mill director, depicting the various problems that come up to him and how he handles them. The case raises questions about delegation and coordination of work. ... More

  5. Liberty Steel Plant (A) **

    Authors: Balakrishnan, K;

    Reference No: F&A0046(A) Pages: 16 Published on: 1, January, 1967

    Abstract: Deals with the personnel planning and labour cost control problems faced by a large governmentowned steel company. It also covers the special problems that arise in controlling cost in public sector companies. ... More

  6. Avon Textile Mills Limited**

    Authors: Mehta, S C; Vora, M N;

    Reference No: MAR0059 Pages: 15 Published on: 1, January, 1967

    Abstract: The case involves discussion of issues regarding two topics in marketing research problem formulation and evaluation of a research proposal. Issues regarding how to translate management's concerns into researchable propositions are highlighted. The case deals with issues of expanding the companyowned retail shop network for distributing its textile products. ... More

  7. Bengal Steel Limited

    Authors: Bhattacharyya, S K; Varshneya, K L;

    Reference No: F&A0074 Pages: 15 Published on: 1, January, 1967

    Abstract: The case deals with the problems of measurement of departmental performance in an integrated steel foundry, and raises questions on transfer pricing practices. In the class, questions on transfer pricing policy and the mode of departmental performance evaluation are raised. The question whether decentralization should at all be adopted is ... More

  8. Shaft Equipment Company Limited

    Authors: Matthai, Ravi J;

    Reference No: MAR0077 Pages: 5 Published on: 1, January, 1967

    Abstract: An industrial equipment marketing company which markets mining machinery to the coal mines decides to sell boots and uniforms for miners. The company perceives these products as consonant with the rest of its product mix on the ground that they will involve "industrial marketing" to the coal companies. After the ... More

  9. Bondsville Manufacturing Company **

    Authors: Dearden, John;

    Reference No: F&A0037 Pages: 11 Published on: 1, January, 1967

    Abstract: Deals with some of the problems in evaluating profit budget performance. ... More

  10. Marketing Research Services (Private) Limited (C)

    Authors: Mehta, S C; Vora, M N;

    Reference No: MAR0062(C) Pages: 13 Published on: 1, January, 1967

    Abstract: This is the third case in the series, giving information collected through the research design and instruments outlined in Case (B). The focus of this case is on discussing alternative approaches for interpreting information for the purpose of aiding recommendations for specific decisions. ... More

  11. Amalgamation of Investa with TELCO (B) **

    Authors: Kuchhal, S C;

    Reference No: F&A0035 Pages: 6 Published on: 1, January, 1967

    Abstract: Provides an opportunity for discussing the issues relating to the valuation of preference shares on which dividends have been in arrears for a long period. This valuation of preference shares had to be made at the time of amalgamation. The management was faced with the difficult problem of maintaining a ... More

  12. Premier Roadways Limited **

    Authors: Bhattacharyya, S K; Varshneya, K L;

    Reference No: F&A0090 Pages: 5 Published on: 1, January, 1967

    Abstract: The company has raised loans for the purchase of machinery, and is buying some machinery on deferred payment basis. The problem is: Can interests payable on these two counts be capitalized? ... More

  13. Organizational Choice at Hindustan Lever **

    Authors: Chowdhry, Kamla;

    Reference No: OB0037 Pages: 9 Published on: 1, January, 1967

    Abstract: The case deals with the expansion and diversification of Hindustan Lever and the organizational choice that was made to meet the new demands of the situation. It also discusses the role and membership of committees in relation to organizational studies. Lastly, it describes the way a consultant studied the problem ... More

  14. Uttara Mills (C) **

    Authors: Sheth, Tarun;

    Reference No: OB0058(C) Pages: 8 Published on: 1, January, 1967

    Abstract: The case describes the interactions of the department heads in a group meeting. Although the meeting is supposed to be task oriented, a lot of interpersonal issues and inter?group tensions colour the discussions. The case helps to focus attention on the above issues before any reorganization is suggested. ... More

  15. National Machinery Distributors (Private) Limited

    Authors: Mehta, S C; Vora, M N;

    Reference No: MAR0060 Pages: 17 Published on: 1, January, 1967

    Abstract: The case revolves around the concept of the purchase decisionmaking unit for industrial marketing. The participants are expected to identify the individuals of each decisionmaking unit and their role in the purchase decisionmaking process. A number of decision situations are described. Excerpts from the research study, "Purchasing ... More

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