Abstract
This is the third case in the series, giving information collected through the research design and instruments outlined in Case (B). The focus of this case is on discussing alternative approaches for interpreting information for the purpose of aiding recommendations for specific decisions.
Additional Information
| Product Type | Case |
|---|---|
| Reference No. | MAR0062(C) |
| Title | Marketing Research Services (Private) Limited (C) |
| Pages | 13 |
| Published on | Jan 1, 1967 |
| Year of Event | 1967 |
| Authors | Mehta, S C; Vora, M N; |
| Area | Marketing (MAR) |
| Discipline | Marketing, Organizational Behaviour |
| Sector | Miscellaneous |
| Keywords | Analysis and Interpretation Of Information, Estimation Of Sales Potential |
| Country | India |
| State | Gujarat |
| City | Ahmedabad |
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