Abstract
This is the fourth case in the series, describing the inferences drawn and the recommendations put forward by the research agency to the client. Students are expected to play the role of the decision maker and use the information to arrive at specific decisions. The question of reliability and relevance in evaluating and using information are highlighted.
Additional Information
| Product Type | Case |
|---|---|
| Reference No. | MAR0062(D) |
| Title | Marketing Research Services (Private) Limited (D) |
| Pages | 9 |
| Published on | Jan 1, 1967 |
| Year of Event | 1967 |
| Authors | Mehta, S C; Vora, M N; |
| Area | Marketing (MAR) |
| Discipline | Operations Management, Organizational Behaviour |
| Sector | Miscellaneous |
| Keywords | Use Of Information, Information Needed For Decision Making and Information Supplied, Evaluation Of Information |
| Country | India |
| State | Gujarat |
| City | Ahmedabad |
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