Most Popular cases

Authors: Jain, Abhinandan K;

Reference No: MAR0097 Pages: 33 Published on: 1, January, 1974

Abstract: This is a case on marketing planning for a new scooter manufacturing company. Marketing decisions relate to product mix, distribution channels, promotion and pricing for the scooter being manufactured by the company. Strategic decisions like which segments of the market should be attacked at what point of time are extremely ... More

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Authors: Thomas, Philip S;

Reference No: F&A0186 Pages: 8 Published on: 1, January, 1974

Abstract: The case describes the planning process in a company in the electricity supply business. It serves to highlight the nature of the strategic choices open to a company that is closely regulated. ... More

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Authors: Kulkarni, G R; Nambudiri, C N S;

Reference No: BP0060 Pages: 36 Published on: 1, January, 1974

Abstract: The history of DCMs growth and expansion is given to enable the students identify the strategy of this large Indian company which has diversified into various businesses under one setup. ... More

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Authors: Vora, M N;

Reference No: MAR0111 Pages: 16 Published on: 1, January, 1974

Abstract: The case is based on a survey report of blade users. Perceptions of various segments of users of razor blades are assessed in this survey. ... More

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Authors: Nambudiri, C N S; Raman, K S;

Reference No: BP0058 Pages: 20 Published on: 1, January, 1974

Abstract: Focuses on a pioneer garment-manufacturing companys failure to consolidate its position due to its inability to take advantage of an early entry into the industry. Failure to evolve a clear product-market strategy and to follow up on a national distribution system developed earlier; organizational problems of family enterprise management; and ... More

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Authors: Satia, J K;

Reference No: PROD0099 Pages: 4 Published on: 1, January, 1974

Abstract: The objective of the case is to study the suitability of different forecasting methods for regular and maintenance inventories. A computer programme that uses exponential smoothing to forecast (developed by IIMA Computer Centre) is used. Finally, the focus shifts to devising a forecasting system. ... More

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Authors: Nambudiri, C N S; Raman, K S;

Reference No: BP0055 Pages: 48 Published on: 1, January, 1974

Abstract: Discusses the operational problems faced by the first company set up to manufacture complete bicycles in India; illustrates how the pricing policy (to fight competition from imported cycles) and higher wage structure became detrimental to the survival of the company; and brings out the policy of tariff protection and other ... More

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Authors: Nambudiri, C N S; Raman, K S;

Reference No: BP0049(A) Pages: 13 Published on: 1, January, 1974

Abstract: Presents an account of the development of the largest rayon filament yarn producer in the country; discusses the strategy which successfully integrated company operations for the manufacture of chemicals required by it, but failed to manufacture the most essential raw material--rayon-grade wood pulp; and illustrates how the company diversified its ... More

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Authors: Bhattacharyya, S K; Camillus, J C;

Reference No: F&A0233(F) Pages: 29 Published on: 1, January, 1974

Abstract: Describes the problems experienced by L&T in fixing relative profit responsibilities for its regional offices and product divisions. The nature of operations of these two centres are described and their operational characteristics highlighted. The case requires the formulation of criteria to determine profit centres and the application of such ... More

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Authors: Anand, R K; Jain, Abhinandan K;

Reference No: MAR0094(D) Pages: 18 Published on: 1, January, 1974

Abstract: This case describes the market development (in different towns), development of product mix, and distribution arrangements of the company. Special emphasis has been put on the distribution costs. Along with the pricing data, it can be used as a case for formulating marketing strategy. ... More

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Authors: Nambudiri, C N S; Raman, K S;

Reference No: BP0040(B) Pages: 18 Published on: 1, January, 1974

Abstract: Covers the history of Synthetics and Chemicals Limited between 1958 and 1961, and describes its plans for further expansion in synthetic rubber manufacturing in the wake of the developments in the Indian petrochemical industry since 1961. Provides scope for discussing the pros and cons of further expansion. ... More

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Authors: Khurana, Rakesh; Vora, M N;

Reference No: MAR0110 Pages: 20 Published on: 1, January, 1974

Abstract: This case deals with application of quantitative techniques and models for decision problems in sales management, like sales compensation structure, quota determination, etc. ... More

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Authors: Bhattacharyya, S K; Camillus, J C;

Reference No: F&A0223 Pages: 5 Published on: 1, January, 1974

Abstract: Describes the budget formulation and settlement process arising out of the consultants' recommendations for providing the required linkage between the corporate management's expectations and the potential and opportunities perceived by the operating and executive managements. The nature of participation and involvement of all levels of management  from corporate management to ... More

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