Most Popular cases

Authors: Vora, M N;

Reference No: MAR0052 Pages: 8 Published on: 1, January, 1966

Abstract: This is an exercise case for training students in framing survey questionnaires. It is in two parts. Part I, depicting the problem as well as identifying needed information, is to be distributed in advance. Students are asked to submit a prepared questionnaire. Part II is the actual questionnaire used by ... More

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Authors: Bhattacharyya, S K;

Reference No: F&A0031 Pages: 10 Published on: 1, January, 1966

Abstract: This case highlights the problems of transfer pricing where a) only a limited market (in terms of volume) exists, and b) costs and assets are transferred to measure returns on investment as an index of departmental performance appraisal. ... More

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Authors: Reynolds, J;

Reference No: BP0001(A) Pages: 17 Published on: 1, January, 1966

Abstract: A small soft-drinks company faces losses because of declining sales. All facets of the business are examined to see what changes might correct the difficulties. ... More

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Authors: Mehta, S C; Dalal, B C;

Reference No: MAR0026 Pages: 11 Published on: 1, January, 1966

Abstract: The case deals with test marketing of a new product. ... More

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Authors: Paul, S;

Reference No: ECO0004 Pages: 11 Published on: 1, January, 1966

Abstract: Considers the demand, production and investment targets of the three Five Year Plans to reassess the growth prospects of the machine tools industry. The case is also concerned with the development of demand indicators for the industry as a guideline for the company's planning. "A Note on Machine Tool Industry" ... More

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Authors: Mehta, S C; Vora, M N;

Reference No: MAR0070 Pages: 8 Published on: 1, January, 1966

Abstract: The case deals with introductory problems faced by the company in introducing a new product in the market bottled cooking adoption of which requires considerable changes in cooking habits. The situation presents problems involved in the diffusion of innovations among consumers. Students are expected to make recommendations to the company ... More

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Authors: Mehta, S C; Vora, M N;

Reference No: MAR0285(E) Pages: 8 Published on: 1, January, 1966

Abstract: The case is centred around identification of relevant information for studying the prescription behaviour of doctors in order to help the company evolve an appropriate marketing mix. It is used to depict the issues that arise in the problem definition stage of research studies. ... More

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Authors: Mote, V L;

Reference No: QM0001(I) Pages: 7 Published on: 1, January, 1966

Abstract: Describes the procedures followed for deciding the selling price of a job order. What price should the company quote for getting the business? ... More

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Authors: Desai, D K;

Reference No: CMA0030 Pages: 14 Published on: 20, December, 1966

Abstract: The proprietor of the firm was considering the prospects of expanding his business of handloom fabrics in India. The teaching focus is on the export possibilities of cotton fabrics. ... More

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Authors: Desai, D K;

Reference No: CMA0064 Pages: 12 Published on: 26, December, 1966

Abstract: The case deals with the problems faced by a firm which wants to set up a distribution channel for the new products which it wanted to manufacture. ... More

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Authors: Aggarwal, S C;

Reference No: PROD0051(A) Pages: 24 Published on: 1, January, 1967

Abstract: Discusses the major technological developments accomplished over a period of ten years. Technological problems have been highlighted in particular. In the process of doing its own development work, the company had to face on the one hand many a financial and growth problem, and on the other, further product?development ... More

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Authors: Mehta, S C; Vora, M N;

Reference No: MAR0054 Pages: 9 Published on: 1, January, 1967

Abstract: This case-cu-note describes the problems in the pricing of ethical drugs. Participants are expected to evaluate the practices used by large pharmaceutical companies in pricing their products. The differences in pricing practices of multinational, and large and small Indian companies are highlighted. How brand preference gives a company ... More

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Authors: Bhattacharyya, S K; Varshneya, K L;

Reference No: F&A0074 Pages: 15 Published on: 1, January, 1967

Abstract: The case deals with the problems of measurement of departmental performance in an integrated steel foundry, and raises questions on transfer pricing practices. In the class, questions on transfer pricing policy and the mode of departmental performance evaluation are raised. The question whether decentralization should at all be adopted is ... More

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Authors: Rao, C P;

Reference No: MAR0080 Pages: 7 Published on: 1, January, 1969

Abstract: This case deals with the problems of an overseas customer. Various problems arising out of exporters' lack of knowledge about the importing country, customer expectations in the overseas market, and the shipping arrangement for transporting the goods to the market are emphasized. The intricacies of customer relationship and problems of ... More

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