"Bleeding Madras" Importers Incorporated

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Abstract

The proprietor of the firm was considering the prospects of expanding his business of handloom fabrics in India. The teaching focus is on the export possibilities of cotton fabrics.

Additional Information

Product Type Case
Reference No. CMA0030
Title "Bleeding Madras" Importers Incorporated
Pages 14
Published on Dec 20, 1966
Year of Event 1965
Authors Desai, D K;
Area Centre for Management in Agriculture (CMA)
Discipline Marketing
Sector Manufacturing, Trade
Country India, USA

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