Abstract
The case deals with the problems faced by a firm which wants to set up a distribution channel for the new products which it wanted to manufacture.
Additional Information
| Product Type | Case |
|---|---|
| Reference No. | CMA0064 |
| Title | Setting a Distribution Channel for Pesticides in India: Union Carbide India Limited |
| Pages | 12 |
| Published on | Dec 26, 1966 |
| Year of Event | 1966 |
| Authors | Desai, D K; |
| Area | Centre for Management in Agriculture (CMA) |
| Discipline | Economics, Marketing |
| Sector | Manufacturing |
| Keywords | Agri-business, Marketing |
| Country | India |
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