Abstract
A small soft-drinks company faces losses because of declining sales. All facets of the business are examined to see what changes might correct the difficulties.
Additional Information
| Product Type | Case |
|---|---|
| Reference No. | BP0001(A) |
| Title | Kanpur Soft Drinks Limited (A)** |
| Pages | 17 |
| Published on | Jan 1, 1966 |
| Revision Date | Jan 1, 1973 |
| Year of Event | 1965 |
| Authors | Reynolds, J; |
| Area | Strategy (STR) |
| Discipline | Marketing, Strategic Management |
| Sector | Manufacturing |
| Country | India |
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