Reference No: MAR0104Pages: 21Published on: 1, January, 1974
Abstract: The case presents a review of the marketing operations of a medium- sized hosiery which has become very strong in the local market and now intends to penetrate into wider geographical areas. All elements of the marketing mix deployed by the company have been covered, and students are expected to ... More
Reference No: MAR0122Pages: 10Published on: 1, January, 1974
Abstract: The company wants to expand its business by taking up the manufacture and marketing of razor blades. The company executives happen to have access to a blade users' survey. The case provides an opportunity to examine how various existing brands are positioned, and possible and desirable product position for the ... More
Reference No: BP0058Pages: 20Published on: 1, January, 1974
Abstract: Focuses on a pioneer garment-manufacturing companys failure to consolidate its position due to its inability to take advantage of an early entry into the industry. Failure to evolve a clear product-market strategy and to follow up on a national distribution system developed earlier; organizational problems of family enterprise management; and ... More
Reference No: MAR0094(D)Pages: 18Published on: 1, January, 1974
Abstract: This case describes the market development (in different towns), development of product mix, and distribution arrangements of the company. Special emphasis has been put on the distribution costs. Along with the pricing data, it can be used as a case for formulating marketing strategy. ... More
Reference No: F&A0237Pages: 5 Published on: 1, January, 1974
Abstract: Mr. Kanjibhai Jivabhai Malam was planning the operations of the society and was worried whether the bank loan would be sufficient to meet its requirements. He also wanted to know when funds would be surplus so that he could plan for their optimum use. The case involves the preparation of ... More
Reference No: ECO0161Pages: 11 Published on: 1, January, 1974
Abstract: Jaya Pipes Limited was promoted in October 1960 by Mr. M L Agrawal to manufacture pipes, tubes, and other contrivances out of iron, steel and such other such materials. As steel scrap was relatively cheaper at the time of its inception the planet installed was suitable for the manufacturing scrap-based pipes. ... More
Reference No: F&A0233(I)Pages: 16Published on: 1, January, 1974
Abstract: After developing the required understanding of a long range framework for more effective budgeting [described in L&T (D) and (E)], the General Manager (Finance) considers the time appropriate to have a hard look at the existing budgeting system in the organization. Several issues (e.g. the role of the ... More
Reference No: P&IR0058(B)Pages: 6Published on: 1, January, 1974
Abstract: This case is a sequel to The Problem of Bashir's Transfer (A) P&IR0058 case. It gives a running account of how the management reacted to an employee's request for cancellation of transfer and the subsequent series of events that took place at the instance of the employee, the management ... More
Reference No: MAR0111Pages: 16Published on: 1, January, 1974
Abstract: The case is based on a survey report of blade users. Perceptions of various segments of users of razor blades are assessed in this survey. ... More
Reference No: BP0056(A)Pages: 19Published on: 1, January, 1974
Abstract: Describes the companys diversification programme and its rationale. Provides information for evaluating the choice of diversification and the results accomplished up to 1969. ... More
Reference No: F&A0251Pages: 7 Published on: 1, January, 1974
Abstract: The chairman of the company has assured the shareholders of a minimum dividend following increase in the company's licensed capacity. The chief accountant and other senior executives analyse the market for beer, the demand potential, plus the structure and behaviour of material costs and operating expenses, to see if the ... More
Reference No: F&A0269Pages: 32 Published on: 1, January, 1974
Abstract: Describes in detail the corporate plan introduced by a new management team in a large public sector undertaking after there has been considerable criticism of the inability of indigenous suppliers of power equipment to deliver the promised supply. The corporate plan is described in detail and adequate data relating to ... More
