Latest published cases

List of Latest Published Cases

  1. Voltas Limited (C): Manufacturing Strategy

    Authors: Korgaonker, M G;

    Reference No: BP0144(C) Pages: 52 Published on: 1, January, 1983

    Abstract: Gives a historical overview of the manufacturing operations, and outlines the organizational setup for manufacturing. Discusses the strengths, weaknesses, threats, opportunities and the thrust of the manufacturing policy, and the strategic shift required for attaining the corporate objective of "Profit-Growth-Excellence." ... More

  2. Rama Reddy's Rural Development Dilemma (A)

    Authors: Gupta, V K; Mathur, D P;

    Reference No: CMA0582(A) Pages: 13 Published on: 1, January, 1983

    Abstract: Deals with the functioning of integrated cooperative structure in a geographical area, and explores the possibility of replicability of the experiences in another area under the cooperative framework. The case also examines the role that Samakya, a rural development agency, can play in promoting vertical integration in paddy processing and ... More

  3. MEM Activities in Gujarat

    Authors: Saiyadain, M S; Maru, R M; Rao, Sreenivas S;

    Reference No: P&IR0159 Pages: 36 Published on: 1, January, 1983

    Abstract: The case traces the history of mass education and media activities in Gujarat. It highlights the organization structure, innovative techniques in family welfare message, and some problems and issues in mass education and media activities in Gujarat. ... More

  4. Learning

    Authors: Jain, Gautam Raj; Singh, Ramadhar;

    Reference No: OB0168TEC Pages: 10 Published on: 1, January, 1983

    Abstract: The paper attempts to discuss the basic principles of learning which a manager must utilize in understanding and changing the behaviour of his subordinates. It also attempts to discuss various applications and implications of learning principles for an organization. ... More

  5. Wavin India Limited (D)

    Authors: Mohan, Manendra;

    Reference No: MAR0275(D) Pages: 9 Published on: 1, January, 1983

    Abstract: The case is concerned with the vital issue of creative execution. The various stages in the development of the campaign and interaction between the advertiser and the advertising agency are brought out with the help of the material prepared by the agency for providing alternatives for consideration to the client. ... More

  6. The Legwear Campaign

    Authors: Mohan, Manendra;

    Reference No: MAR0282 Pages: 15 Published on: 1, January, 1983

    Abstract: The case is concerned with the entire process of advertising planning for a new product launch in a highly competitive market. The case begins with the initial brief given to the advertising agency by the client. A series of multimedia campaigns in different parts of the country are considered. The ... More

  7. Relevant Costs and Revenue Concepts for Resource Management Decisions

    Authors: Gupta, Tirath; Sah, D C;

    Reference No: CMA0580TEC Pages: 5 Published on: 1, January, 1983

    Abstract: Cost and revenue concepts used in economic decision making differs from their common usage. This note summarizes a few cost and revenue concepts to initiate discussions on their relevance for different types of decision making. A few specific questions related o resource management decisions have also been raised. ... More

  8. Assessing Financial Health of a Firm: Illustrative Case Studies

    Authors: Pandey, I M;

    Reference No: F&A0362TEC Pages: 9 Published on: 1, January, 1983

    Abstract: This note explains in simple style the use of ratios in assessing the financial performance of a company. ... More

  9. Designing Personnel Policies to Meet the Emerging Organizational Challenges

    Authors: Monappa, Arun;

    Reference No: P&IR0157TEC Pages: 8 Published on: 1, January, 1983

    Abstract: The note examines the nature of the personnel function, its linkages to organizational viability, and examines this aspect in terms of three dimensions IR, selection and retention subsystems in terms of the future scenario. ... More

  10. Voltas Limited (H): Human Resources Development

    Authors: Rao, T V;

    Reference No: BP0144(H) Pages: 44 Published on: 1, January, 1983

    Abstract: Describes the HRD practices in Voltas. Performance appraisal mechanisms, their links with development, communication policy, training, organization development, and career planning and development are some of the aspects covered. Appraisal formats used and the communication policy circular have been reproduced. ... More

  11. Uni Adds (Part I & II)

    Authors: Rao, T V;

    Reference No: OB0165(Part I & II) Pages: 9, 5 Published on: 1, January, 1983

    Abstract: This case describes the organizational structure of an advertising company set up in 1982 in Andhra Pradesh. It has two parts. The first part presents the organizational structure in the early stages of the company and the problems faced by the company. The second part presents the revised organizational structure and ... More

  12. Gujarat Orange Producers' Union: Operational Aspects (B)

    Authors: Singh, Amarjeet; Srivastava, U K;

    Reference No: CMA0571(B) Pages: 23 Published on: 1, January, 1983

    Abstract: The case is a continuation of Case (A). It explains the levels of decision-making, concerns at each level, and information flows. It raises the issues of management of information flows. ... More

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