Reference No: MAR0279Pages: 11Published on: 1, January, 1983
Abstract: The case is concerned with professional use of advertising and sales promotion approach to a vital problem of general public interest by a non profit organization. The major elements are research inputs into creative strategy for a multi media campaign. ... More
Reference No: CMA0577TECPages: 6Published on: 1, January, 1983
Abstract: Emphasizes a few points dealing with the importance of and problems in collecting secondary and primary data for project formulation. Some suggestions for cost effectiveness in data collection have been made and some issues raised. Data requirements for formulating forestry projects have been listed. ... More
Reference No: P&IR0064(C)Pages: 6 Published on: 1, January, 1983
Abstract: The company is facing a strike situation due to reduction in bonus payment as compared to the previous year's bonus. While the workers are on strike, the management is wondering whether to pay a higher bonus and whether to pay wages for the strike period. This case focuses on the ... More
Reference No: BP0144(H)Pages: 44Published on: 1, January, 1983
Abstract: Describes the HRD practices in Voltas. Performance appraisal mechanisms, their links with development, communication policy, training, organization development, and career planning and development are some of the aspects covered. Appraisal formats used and the communication policy circular have been reproduced. ... More
Reference No: OB0164Pages: 8Published on: 1, January, 1983
Abstract: The case writer has narrated two f his experiences as a change agent in a large corporation. One situation pertains to a technological change whereas the other refers to an organizational restructuring. The case compares the two situations, and highlights the issues of bringing about change in a turbulent environment, ... More
Reference No: BP0174Pages: 35Published on: 1, January, 1983
Abstract: Punjab Tractors Limited was promoted by Punjab State Industrial Development Corporation on 27th June, 1970 at Chandigarh with the immediate main objective of setting up a plant for the manufacture of Swaraj 20 and 30 HP tractors. The case describes the process by which the product, the first major creation of Indian science ... More
Reference No: CMA0575TECPages: 13Published on: 1, January, 1983
Abstract: This note discusses the nature, scope, merits and demerits of selective credit control policy. It also discusses the rationale and main features of this policy in India. ... More
Reference No: P&IR0154(A)Pages: 4 Published on: 1, January, 1983
Abstract: This case deals with the transfer of a sweeper-cum-chowkidar from a state allopathic dispensary to a PHC. The incumbent did not comply with the orders of the Deputy CMO. This resulted in undue correspondence without any positive results. Indiscipline had also been created, with the MO of that PHC defying ... More
Reference No: BP0144(F)Pages: 10Published on: 1, January, 1983
Abstract: Traces the history of the Personnel Cell, and focuses its attention on such personnel functions as manpower planning, recruitment and selection, promotion, salary administration, and non-statutory welfare. A series of issues relating to these functions have been raised to signify their importance to the organization as a whole. ... More
Reference No: CMA0582(A)Pages: 13Published on: 1, January, 1983
Abstract: Deals with the functioning of integrated cooperative structure in a geographical area, and explores the possibility of replicability of the experiences in another area under the cooperative framework. The case also examines the role that Samakya, a rural development agency, can play in promoting vertical integration in paddy processing and ... More
Reference No: P&IR0159Pages: 36Published on: 1, January, 1983
Abstract: The case traces the history of mass education and media activities in Gujarat. It highlights the organization structure, innovative techniques in family welfare message, and some problems and issues in mass education and media activities in Gujarat. ... More
Reference No: OB0168TECPages: 10Published on: 1, January, 1983
Abstract: The paper attempts to discuss the basic principles of learning which a manager must utilize in understanding and changing the behaviour of his subordinates. It also attempts to discuss various applications and implications of learning principles for an organization. ... More
