Reference No: MAR0282Pages: 15Published on: 1, January, 1983
Abstract: The case is concerned with the entire process of advertising planning for a new product launch in a highly competitive market. The case begins with the initial brief given to the advertising agency by the client. A series of multimedia campaigns in different parts of the country are considered. The ... More
Reference No: PROD0178TECPages: 13 Published on: 1, January, 1983
Abstract: Deals with various aspects of short interval scheduling (SIS) such as significance and applications in various areas like production planning and control, fabrication and assembly work, maintenance, engineering work, clerical operations, and material handling. Management reporting in an SIS environment is also dealt with. ... More
Reference No: P&IR0157TECPages: 8 Published on: 1, January, 1983
Abstract: The note examines the nature of the personnel function, its linkages to organizational viability, and examines this aspect in terms of three dimensions IR, selection and retention subsystems in terms of the future scenario. ... More
Reference No: OB0165(Part I & II)Pages: 9, 5Published on: 1, January, 1983
Abstract: This case describes the organizational structure of an advertising company set up in 1982 in Andhra Pradesh. It has two parts. The first part presents the organizational structure in the early stages of the company and the problems faced by the company. The second part presents the revised organizational structure and ... More
Reference No: CMA0571(B)Pages: 23Published on: 1, January, 1983
Abstract: The case is a continuation of Case (A). It explains the levels of decision-making, concerns at each level, and information flows. It raises the issues of management of information flows. ... More
Reference No: CMA0176(C)Pages: 2Published on: 1, January, 1984
Abstract: The federation had undertaken a most ambitious programme to distribute a fixed quality of rice at a fixed price to all rice consumers. The case discusses the management information system necessary to make the proposed programme a success. ... More
Reference No: ECO0285TECPages: 22Published on: 1, January, 1984
Abstract: Elaborates the environment of the tractor industry and highlights profiles of some of the main competitors within the tractor industry. ... More
Reference No: CMA0599(B)Pages: 26Published on: 1, January, 1984
Abstract: Deals with the management problem of developing an information system to regulate the work of the fisheries project for its speedy completion. ... More
Reference No: PROD0192(A)Pages: 15 Published on: 1, January, 1984
Abstract: The case can be used to discuss the management control system in a new project. An existing MCS for a large construction company is described and management problems faced by the company in handling a new project are highlighted. The new MCS that can be suitable for the situation can ... More
Reference No: P&IR0166(D)Pages: 16Published on: 1, January, 1984
Abstract: This series of cases refers to the experience of collective bargaining in a growth- oriented public sector organization. It first narrates the industrial relations situation in the organization [Case (A)] P&IR0166(A), and then poses the problems faced by the management in preparing for the negotiation [Case (B)] P& ... More
Reference No: BP0185TECPages: 19Published on: 1, January, 1984
Abstract: The note describes the structure and performance of the commercial vehicle industry in India. Data on sales, production and financial performance of various companies operating in the industry are given. Also given are data on the plans of existing companies and those of new entrants. The student is required to ... More
Reference No: CMA0591TECPages: 10Published on: 1, January, 1984
Abstract: The note describes the three Rs of credit use - namely, returns, repayment capacity, and risk-bearing ability. It also mentions the data needs for this analysis and sources of these data. ... More
