A Note on Scanning and Appraisal of the External Environment

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Abstract

The purpose of this note is to answer the following questions: (a) How to identify the relevant environment of one's company? (b) What are the sources of environmental information? (c) How can one forecast the development in the environment? (d) How does one interpret the information so collected? (e) How does one communicate one's analysis to the other prospective users of the environmental information? The note conceptualizes the process of environmental analysis as consisting of five phases with common questions relating to rationale, content, structure, process and timing.

Additional Information

Product Type Technical Note
Reference No. BP0179TEC
Title A Note on Scanning and Appraisal of the External Environment
Pages 13
Published on Jan 1, 1984
Authors Dixit, M R; Prabhakar, Rohit;
Area Strategy (STR)
Discipline Economics, Strategic Management
Sector Miscellaneous

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