Latest published cases

List of Latest Published Cases

  1. Limit

    Authors: Barua, Samir K;

    Reference No: QM0175TEC Pages: 5 Published on: 1, January, 1982

    Abstract: Explains the concept of limit of a function in mathematics. ... More

  2. Uni Adds (Part I & II)

    Authors: Rao, T V;

    Reference No: OB0165(Part I & II) Pages: 9, 5 Published on: 1, January, 1983

    Abstract: This case describes the organizational structure of an advertising company set up in 1982 in Andhra Pradesh. It has two parts. The first part presents the organizational structure in the early stages of the company and the problems faced by the company. The second part presents the revised organizational structure and ... More

  3. Voltas Limited (E): Evolution of Marketing in Voltas

    Authors: Joag, S G; Mehta, S C;

    Reference No: BP0144(E) Pages: 30 Published on: 1, January, 1983

    Abstract: Traces the evolution of the marketing function in Voltas, and outlines the current marketing organization. The Case explores the implications of the million dollar question faced by the management: What did it mean to have the diverse marketing activities under one umbrella--Voltas? ... More

  4. Transfer of Ram Nihal (A)

    Authors: Verma, Pramod; Sen Gupta, Samresh;

    Reference No: P&IR0154(A) Pages: 4 Published on: 1, January, 1983

    Abstract: This case deals with the transfer of a sweeper-cum-chowkidar from a state allopathic dispensary to a PHC. The incumbent did not comply with the orders of the Deputy CMO. This resulted in undue correspondence without any positive results. Indiscipline had also been created, with the MO of that PHC defying ... More

  5. Rama Reddy's Rural Development Dilemma (A)

    Authors: Gupta, V K; Mathur, D P;

    Reference No: CMA0582(A) Pages: 13 Published on: 1, January, 1983

    Abstract: Deals with the functioning of integrated cooperative structure in a geographical area, and explores the possibility of replicability of the experiences in another area under the cooperative framework. The case also examines the role that Samakya, a rural development agency, can play in promoting vertical integration in paddy processing and ... More

  6. The Tebilized Campaign

    Authors: Mohan, Manendra;

    Reference No: MAR0280 Pages: 17 Published on: 1, January, 1983

    Abstract: The case deals with the problem of communicating special features of a trademark referring to processing of fabric to the target audience. A comprehensive research was commissioned by the company for obtaining data on behavioural characteristics and awareness of advertising for this and similar processes. The focus is on the ... More

  7. MEM Activities in Gujarat

    Authors: Saiyadain, M S; Maru, R M; Rao, Sreenivas S;

    Reference No: P&IR0159 Pages: 36 Published on: 1, January, 1983

    Abstract: The case traces the history of mass education and media activities in Gujarat. It highlights the organization structure, innovative techniques in family welfare message, and some problems and issues in mass education and media activities in Gujarat. ... More

  8. The Concept of Cost and Capital

    Authors: Pandey, I M;

    Reference No: F&A0360TEC Pages: 3 Published on: 1, January, 1983

    Abstract: The note discusses the concept and measurement problems of cost of capital in nontechnical language. ... More

  9. Voltas Limited (C): Manufacturing Strategy

    Authors: Korgaonker, M G;

    Reference No: BP0144(C) Pages: 52 Published on: 1, January, 1983

    Abstract: Gives a historical overview of the manufacturing operations, and outlines the organizational setup for manufacturing. Discusses the strengths, weaknesses, threats, opportunities and the thrust of the manufacturing policy, and the strategic shift required for attaining the corporate objective of "Profit-Growth-Excellence." ... More

  10. Relevant Costs and Revenue Concepts for Resource Management Decisions

    Authors: Gupta, Tirath; Sah, D C;

    Reference No: CMA0580TEC Pages: 5 Published on: 1, January, 1983

    Abstract: Cost and revenue concepts used in economic decision making differs from their common usage. This note summarizes a few cost and revenue concepts to initiate discussions on their relevance for different types of decision making. A few specific questions related o resource management decisions have also been raised. ... More

  11. Short Interval Scheduling

    Authors: Korgaonker, M G;

    Reference No: PROD0178TEC Pages: 13 Published on: 1, January, 1983

    Abstract: Deals with various aspects of short interval scheduling (SIS) such as significance and applications in various areas like production planning and control, fabrication and assembly work, maintenance, engineering work, clerical operations, and material handling. Management reporting in an SIS environment is also dealt with. ... More

  12. Pain Balm Advertising Pretest

    Authors: Mohan, Manendra;

    Reference No: MAR0278 Pages: 16 Published on: 1, January, 1983

    Abstract: The case deals with the development and execution of creative strategy for an established brand of pain balm meant for the traditional market segment. Pretesting of visual for press advertisement is undertaken and decisions regarding interpretation of results are reviewed. Roughs used for developing advertisements for pretest, advertisements used for ... More

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