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Latest published cases

List of Latest Published Cases

  1. Cali-Ber Suitings

    Authors: Mohan, Manendra;

    Reference No: MAR0281 Pages: 14 Published on: 1, January, 1983

    Abstract: Reviews an advertising campaign prepared by a new advertising agency for CaliBer Suitings that were relatively new in the market. A relatively unconventional approach was used in the campaign. A detailed posttest of the campaign was undertaken; the case is concerned with the evaluation of this research and ... More

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  2. Purchasing

    Authors: Raghuram, K; Tripathy, Arabinda;

    Reference No: QM0186TEC Pages: 6 Published on: 1, January, 1983

    Abstract: This is a general note on purchasing, dealing with the role of purchasing, different types of purchasing, and different stages in purchasing. The aim of the note is to introduce the purchasing function to students. ... More

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  3. Voltas Limited (I): Strategic Planning of Control

    Authors: Jaikumar, V;

    Reference No: BP0144(I) Pages: 38 Published on: 1, January, 1983

    Abstract: Deals with a new control system designed to achieve the explicit goals spelled out by the management. The Case describes the development of the new system which is interlinked with the new decentralized setup, both of which take place in stages from 1981 and are not fully complete by December 1982. The ... More

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  4. Wavin India Limited (D)

    Authors: Mohan, Manendra;

    Reference No: MAR0275(D) Pages: 9 Published on: 1, January, 1983

    Abstract: The case is concerned with the vital issue of creative execution. The various stages in the development of the campaign and interaction between the advertiser and the advertising agency are brought out with the help of the material prepared by the agency for providing alternatives for consideration to the client. ... More

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  5. Voltas Limited (F) : An Integrated Case Series

    Authors: Saiyadain, M S;

    Reference No: BP0144(F) Pages: 10 Published on: 1, January, 1983

    Abstract: Traces the history of the Personnel Cell, and focuses its attention on such personnel functions as manpower planning, recruitment and selection, promotion, salary administration, and non-statutory welfare. A series of issues relating to these functions have been raised to signify their importance to the organization as a whole. ... More

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  6. Matsushita in India: Preparing Industrial Persons

    Authors: Satia, J K; Thomas, J S; Thomas, Philip S;

    Reference No: P&IR0160 Pages: 27 Published on: 1, January, 1983

    Abstract: Matsushita Electric of Japan is among the world's largest consumer electronics companies. Half of its sales and a quarter of its workers are, however, outside Japan. The case describes the operations of Novino Batteries, one of two nearly identical Matsushita joint ventures in India that were established in 1972. The case ... More

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  7. Assessing Financial Health of a Firm: Illustrative Case Studies

    Authors: Pandey, I M;

    Reference No: F&A0362TEC Pages: 9 Published on: 1, January, 1983

    Abstract: This note explains in simple style the use of ratios in assessing the financial performance of a company. ... More

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  8. Voltas Limited (A): Business Policy

    Authors: Vathsala, S; Tripathi, D;

    Reference No: BP0144(A) Pages: 17 Published on: 1, January, 1983

    Abstract: Describes the growth of Voltas over a 25-year period. The case identifies the significant changes in the companys strategies during this period. It highlights the challenges of the 1980s, and the opportunities and threats facing the company. ... More

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  9. Sarvodaya Mills (C)

    Authors: Verma, Pramod;

    Reference No: P&IR0064(C) Pages: 6 Published on: 1, January, 1983

    Abstract: The company is facing a strike situation due to reduction in bonus payment as compared to the previous year's bonus. While the workers are on strike, the management is wondering whether to pay a higher bonus and whether to pay wages for the strike period. This case focuses on the ... More

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  10. Voltas Limited (G): Industrial Relations at Voltas

    Authors: Saiyadain, M S;

    Reference No: BP0144(G) Pages: 28 Published on: 1, January, 1983

    Abstract: Starting with the history of industrial relations and unionism, attention is directed to key areas which off and on have accounted for the industrial relations problems in Voltas. These areas are: amalgamation of associated companies, EDP, emergence of VOLSA, contract labour, and agitation by instalment. The stands taken by the ... More

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  11. Wavin India Limited (C)

    Authors: Mohan, Manendra;

    Reference No: MAR0275(C) Pages: 3 Published on: 1, January, 1983

    Abstract: The case focuses on the need for analysis and introspection for developing advertising objectives and strategy. Interaction between the advertiser and the agency is considered, and various stages of development of strategy and objectives are brought into focus. ... More

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  12. Punjab Tractors Limited

    Authors: Chaudhuri, Shekhar;

    Reference No: BP0174 Pages: 35 Published on: 1, January, 1983

    Abstract: Punjab Tractors Limited was promoted by Punjab State Industrial Development Corporation on 27th June, 1970 at Chandigarh with the immediate main objective of setting up a plant for the manufacture of Swaraj 20 and 30 HP tractors. The case describes the process by which the product, the first major creation of Indian science ... More

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  13. Aspects of Credit Policy

    Authors: Pandey, I M;

    Reference No: F&A0363TEC Pages: 8 Published on: 1, January, 1983

    Abstract: The note adopts an analytical approach for describing the various dimensions of the credit policy. It specifically focuses on issues such as credit standard, collection policy and discounts, and bad debt losses. ... More

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  14. Voltas Limited (E): Evolution of Marketing in Voltas

    Authors: Joag, S G; Mehta, S C;

    Reference No: BP0144(E) Pages: 30 Published on: 1, January, 1983

    Abstract: Traces the evolution of the marketing function in Voltas, and outlines the current marketing organization. The Case explores the implications of the million dollar question faced by the management: What did it mean to have the diverse marketing activities under one umbrella--Voltas? ... More

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  15. Jagat Mills: Salary Exercise (B)

    Authors: Verma, Pramod;

    Reference No: P&IR0156(B) Pages: 7 Published on: 1, January, 1983

    Abstract: This exercise deals with the issue of salary revision due to inflationary trends and resultant disparities between the salaried staff and the wage earners. Part A provides the data, while Part B describes the methodology for decision making. The case may be used as skill- building tool. ... More

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