Reference No: MAR0223Pages: 6 Published on: 1, January, 1979
Abstract: A new marketing director of a medium sized company producing a line of consumer products is faced with the task of reorganizing the company's marketing goals and activities. The question of pricing policy comes up and research assistance is sought. The case deals with the selection of research approaches to ... More
Reference No: MAR0240Pages: 3Published on: 1, January, 1979
Abstract: Mr. Sundeep, the Regional Sales Manager for the Lighting Division, had lost a contract order that he had been getting for the last two years. He analyzed the situation and wondered what had gone wrong. He was getting worried as his Western Region sales were dropping. He wanted to plan ... More
Reference No: PSG0027(A)Pages: 14Published on: 1, January, 1979
Abstract: The first Case (A) describes how the state family planning bureau guides and controls the field operations, particularly the nature of interaction between the state bureau and the district bureau. Based on an interview with the chief of family planning at state level, the case provides information on the functions ... More
Reference No: ECO0260TECPages: 14 Published on: 1, January, 1979
Abstract: The note discusses industrial policy in India with reference to the three policy resolutions (1948, 1956 and 1977). Industrial policy is examined against the background of economic policy and its broad objectives. Towards the end, questions are raised in the area of evaluating industrial development. Statistical tables relating to industrial development in India ... More
Reference No: BP0158TEC(A)Pages: 3Published on: 1, January, 1979
Abstract: This and the subsequent four notes discuss the issues and processes in the area of interface between government and public undertakings. This note takes an verview of the interface and discusses the philosophy and the rationale behind government undertaking of economic enterprises. The possible areas of interface
are listed. ... More
Reference No: CMA0483Pages: 3Published on: 1, January, 1979
Abstract: The case raises several questions about how to prioritize the relative importance of credit and non-credit factors in promoting fertilizer use. It also discusses the relative importance of two types of short-term agricultural credit - direct and indirect. These questions are posed with a view to understanding the contribution of ... More
Reference No: OB0109TECPages: 2Published on: 1, January, 1979
Abstract: This note posts centrality and image as two key concepts in working across organizational boundaries. It suggests that a change agent can alter perceptions of centrality and images of subsystems in ways to increase the chances of changes coming about. ... More
Reference No: PROD0146TECPages: 7 Published on: 1, January, 1979
Abstract: Deals with the branch and bound approach to solving general flow shop and job shop scheduling problems in the deterministic case. The three?machine flow shop problem is considered first; the approach is then extended to multi?machine flow shop problem. A branch and bound approach is provided for job ... More
Reference No: MAR0231TECPages: 4 Published on: 1, January, 1979
Abstract: Advertising is effective mass communication between producers and consumers. There are different models that explain the way advertising works. According to the stimulus response model, the receiver of the advertising message is stimulated to react according to the advertiser's intentions. Certain other models explain that advertising may help in changing ... More
Reference No: PSG0015TECPages: 5 Published on: 1, January, 1979
Abstract: The comprehensive model family planning clinics (CMFPC) are the only service units offering some specialized services. However there are other clinics outside FPAI system offering similar services. Therefore, some doubts have been raised by FPAI volunteers about the cost effectiveness of CMFPCs. The note outlines the activities of CMFPCs, including ... More
Reference No: F&A0333Pages: 6 Published on: 1, January, 1979
Abstract: Details the pricing problem faced by the Computer Centre at IIM Ahmedabad after installation of the PDP 11/70 computer. Pricing policies for different resources and different uses are explored. ... More
Reference No: MAR0250TECPages: 5 Published on: 1, January, 1979
Abstract: This note explains the various dealer promotion schemes employed by manufacturers and retailers. Incentive programmes for dealers help in obtaining the maximum cooperation from the distribution channels. Certain incentives given to the sales personnel are also included. ... More
Reference No: CMA0490Pages: 11Published on: 1, January, 1979
Abstract: Deals with a hot arid region where a shift in land use from annual to tree crops could be advantageous to the individual land owners and to the community as a whole. Six tree species suitable for the region have been identified. Grasses are also proposed to be raised in ... More
Reference No: CMA0507Pages: 15Published on: 1, January, 1979
Abstract: The problem here is to introduce a rudimentary marketing orientation in a forest service operation which is already engaged in logging and sale activities. A variety of sales arrangements - auctions, long term contracts, transfers to a sister unit (saw mill) "retail" sale of firewood etc are described in the ... More
