Reference No: BP0076(C)Pages: 15Published on: 1, January, 1976
Abstract: Gives extracts from the recommendation of a study committee on Indian Airlines which submitted its recommendations in 1971. Only recommendations dealing with reorganization are highlighted. ... More
Reference No: BP0092(B)Pages: 17Published on: 1, January, 1976
Abstract: Describes the post takeover operations of Ganesh Flour Mills by a professional group of managers. Raises the question of ownership of the company in the context of the surpluses generated after the takeover and highlights the temporary character of the takeover of management and the problems in the reconstruction of ... More
Reference No: ECO0217TECPages: 13 Published on: 1, January, 1976
Abstract: This note discusses the export policy of the Government of India as it evolved over the period 1950 onwards. It is divided into four parts. The first part deals with the export policy during the first decade of planning. The second part examines the export promotion policy followed during that particular ... More
Reference No: ECO0234(A)Pages: 20Published on: 1, January, 1976
Abstract: After a year and a half of regularly exporting rigid PVC electrical conduit pipes and fittings exclusively through Geeta Pipes Limited (GPL) Export House, Mr. C.H. Desai, Director of ABC Plastics (a small-scale manufacturer of rigid PVC pipes), was wondering whether he should continue the business relationship between his ... More
Reference No: MAR0149TECPages: 3 Published on: 1, January, 1976
Abstract: This note is a part of the "Techniques for Marketing Decisions" series. It describes how Markov analysis can help in predicting long run market shares based on elementary brand switching data. A short, self administered exercise is included. ... More
Reference No: P&IR0132TECPages: 3Published on: 1, January, 1976
Abstract: The note briefly outlines the two basic learning models, viz., the classical conditioning model and the operant conditioning model. It points out that the use of one or the other model changes the focus of training programmes. Training guidelines based on the models are outlined. ... More
Reference No: QM0088Pages: 19Published on: 1, January, 1976
Abstract: Deals with the use of computers for management applications in Air India over the decade 1965-66 to 1975-76. It discusses the applications taken up, and the organizational structure of the computer department. ... More
Reference No: QM0101(E)Pages: 4Published on: 1, January, 1976
Abstract: The case deals with cost reduction measures through minimum utilization of raw material in a gasket making unit. The use of mathematical models and the need for information systems (linkages) can be illustrated through this series. The series has been designed to illustrate the process of identifying, formulating and solving ... More
Reference No: BP0067(A)Pages: 21Published on: 1, January, 1976
Abstract: A top executive with experience in the manufacturing business of a multinationals consumer goods subsidiary and Government of Indias international trading company is appointed by the Finance Ministry to the top post of a large nationalized bank. The case highlights the dilemma this executive faces in reconciling sharply differing views ... More
Reference No: BP0081(E)Pages: 4Published on: 1, January, 1976
Abstract: Presents an interview with a new Chief Executive of the bank, and describes how the Chief Executive views the bank and its priorities and style. It might be useful to contrast this case with the Punjab National Bank (B) (BP0082) case to understand the differences between the styles of the ... More
Reference No: OB0065TECPages: 3 Published on: 1, January, 1976
Abstract: Four major issues on alienation, based on Kenneth Keniston's book, "The Uncommitted," are discussed. An individual can be alienated from almost anything. He can replace the old relationship by various other relationships. An individual can express alienation in a variety of ways. Alienation can be induced by a number of ... More
Reference No: OB0082TECPages: 11Published on: 1, January, 1976
Abstract: The article describes an approch and part of the technology of working with groups. The major focus is in exploring how to be a person with others and not reducing them to enches and shadows of one's own self. ... More
Reference No: MAR0173(A)Pages: 11 Published on: 1, January, 1976
Abstract: Dunlop needed a much more distinctive and powerful advertising campaign in 1967 to give its highway tyres an advantageous competitive position in a crowded truck and bus tyre market. In the search for its unique qualities, as against claims of the competitors, Dunlop asked its agency to find out the importance ... More
