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Latest published cases

List of Latest Published Cases

  1. Uncertainty Analysis in Capital Investment Decisions: Some Aspects**

    Authors: Mote, V L; Patil, Venkutai H; Shah, B G;

    Reference No: F&A0229TEC Pages: 24 Published on: 1, January, 1974

    Abstract: This note discusses some aspects of the measurement of the benefits from investment and the development of criteria for choosing a project. The focus of the discussion is on how to build uncertainty about the behaviour of several key input factors underlying the projected rate of return explicitly in the ... More

  2. CBK: Neelam Industries **

    Authors: Rao, T V;

    Reference No: OB0012 Pages: 2 Published on: 1, January, 1974

    Abstract: This is a Description of the Career background of a high achievement oriented small industry entrepreneur. This is useful for studying the behaviour background of small industry entrepreneur. ... More

  3. Quasar Corporation (B)

    Authors: Saleem, P A;

    Reference No: MAR0130(B) Pages: 5 Published on: 1, January, 1974

    Abstract: Case (B) suggests a formula for compensation structure, including commissions for salesmen. ... More

  4. Thana District Cooperative Fisheries Project (B)

    Authors: Varshneya, K L;

    Reference No: F&A0249 Pages: 28 Published on: 1, January, 1974

    Abstract: The general manager was considering what additional control information should be collected and what control practices adopted so that the venture would be successful, and conform to plans. He was concerned about the increasing outstanding balances in the current accounts for supplies and requisites to fishing boats.This case is ... More

  5. Hindustan Lever Limited (A)

    Authors: Nambudiri, C N S; Raman, K S;

    Reference No: BP0056(A) Pages: 19 Published on: 1, January, 1974

    Abstract: Describes the companys diversification programme and its rationale. Provides information for evaluating the choice of diversification and the results accomplished up to 1969. ... More

  6. Scooter Manufacturing Company

    Authors: Jain, Abhinandan K;

    Reference No: MAR0097 Pages: 33 Published on: 1, January, 1974

    Abstract: This is a case on marketing planning for a new scooter manufacturing company. Marketing decisions relate to product mix, distribution channels, promotion and pricing for the scooter being manufactured by the company. Strategic decisions like which segments of the market should be attacked at what point of time are extremely ... More

  7. Larsen and Toubro Limited (F)

    Authors: Bhattacharyya, S K; Camillus, J C;

    Reference No: F&A0233(F) Pages: 29 Published on: 1, January, 1974

    Abstract: Describes the problems experienced by L&T in fixing relative profit responsibilities for its regional offices and product divisions. The nature of operations of these two centres are described and their operational characteristics highlighted. The case requires the formulation of criteria to determine profit centres and the application of such ... More

  8. Polychem Limited**

    Authors: Nambudiri, C N S; Raman, K S;

    Reference No: BP0052 Pages: 17 Published on: 1, January, 1974

    Abstract: Describes the history and growth of an Indian company that was the first to manufacture polystyrene in the country. Useful in identifying the strategies and policies followed by the company and the evaluation of their results; provides a comparison with the Synthetics and Chemicals Case (BP0040) in terms of product, ... More

  9. Issues in Purchasing of Marketing Research Services or Information

    Authors: Vora, M N;

    Reference No: MAR0124TEC Pages: 16 Published on: 1, January, 1974

    Abstract: The note describes the marketing research scene in India, based on data provided by a few good marketing research agencies. It describes the kind of marketing research studies that are carried out by selected research agencies in India, and also gives relevant information about a few reputed agencies. It attempts ... More

  10. Packaged Goods India Limited

    Authors: Jain, Abhinandan K;

    Reference No: MAR0157 Pages: 33 Published on: 1, January, 1974

    Abstract: The case deals with the problems of drawing up a marketing strategy for a new consumer nondurable packaged food product. It describes the process of building a marketing simulation model under paucity of data in Indian conditions and the results. ... More

  11. Basic Ingredients of Organization Structures

    Authors: Sheth, N R;

    Reference No: OB0069TEC Pages: 7 Published on: 1, January, 1974

    Abstract: This note summarizes the main elements of formal organizations such as personality, norms, value, status, role authority and power, and culture; discusses the operational aspects of the structural variables, and brings out the fundamental organizational processes such as institutionalization, socialization, and boundary maintenance; deals with the relation between an organization ... More

  12. Larsen and Toubro Limited (A)

    Authors: Bhattacharyya, S K; Camillus, J C;

    Reference No: F&A0233(A) Pages: 19 Published on: 1, January, 1974

    Abstract: Traces the growth of Larsen and Toubro Limited from an import house of engineering goods to its current position as one of the largest industrial houses, manufacturing engineering goods. The environmental, organizational and market variables responsible for the growth of L&T are traced, and the relative changes of the ... More

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