Reference No: MAR0325(A)Pages: 21Published on: 27, September, 1999
Abstract: RPG Enterprises, one of the top five business houses of India, decided in 1996 to enter organized food retailing by opening a chain of supermarket grocery stores under the name "FoodWorld" in Chennai, Bangalore and Hyderabad, the three major cities in south India. This case describes the background and rationale of ... More
Reference No: CMA0789EXPages: 4Published on: 1, January, 2000
Abstract: The case depicts the situation where a seed enterprise gives its seed production programme to the farmers. Since, the farmers are reluctant to accept the offer, the Production Manager of Western India Seed Company is disturbed as he has to raise the compensation rate to lure the farmers. The case ... More
Reference No: CMA0786TECPages: 14Published on: 1, January, 2000
Abstract: This note deals with (a) the theory of leading inputs, (b) irrigation potential, its development and utilization under successive five years plans, (c) the size and composition of public investment in harnessing various sources of irrigation and their benefits in general terms, (d) major problem-areas of development of irrigation as ... More
Reference No: CMA0781TECPages: 14Published on: 1, January, 2000
Abstract: This technical note discusses major recent strengths and weaknesses of Indian agriculture with some past perspective. The purpose is to introduce the students with the present basic strong and weak characteristics and performance of this sector. And the second purpose is to provide an opportunity to discuss how to facilitate ... More
Reference No: CMA0801EXPages: 6Published on: 1, January, 2000
Abstract: The case highlights the growth in rubber production in India and contribution of area and yield in this growth. It states that due to fall in rubber prices in recent years its viability at farm level has become doubtful. Giving the details of annual cost structure and average yields it ... More
Reference No: CMA0791Pages: 6Published on: 1, January, 2000
Abstract: This is a case of a trading firm involved in purchase and sale of edible oils. The firm also owns oilseeds processing facility for own production. It wants to enter in a new market with bulk supply as well as consumer packs of branded refined sunflower oil. Given the edible ... More
Reference No: CMA0788TECPages: 7Published on: 1, January, 2000
Abstract: This note first provides a rationale for why union budget may catalyse developing agriculture even though this sector is a state subject. It then discusses major strengths and weaknesses of some of the recent union budgets to raise a question whether they have initiated a process of retrogression or progression. ... More
Reference No: CMA0783EXPages: 9Published on: 1, January, 2000
Abstract: This case, based on published literature and field visits, poses some questions as to whether SHGs can be a substitute for the existing "mode" or "strategy" of RFIs in reaching the unreached, which of three models of linkage of SHGs with banks may be chosen, in what manner saving and ... More
Reference No: CMA0780EXPages: 18Published on: 1, January, 2000
Abstract: This case focuses on the owner/entrepreneur's perspective of a small enterprise in a new market (dried flower exports). Currently, a large part of the business risk is borne by the importer. The supply and processing risk is borne by the entrepreneur. However, possibilities and long term strategies might require ... More
Reference No: CMA0797EXPages: 4Published on: 1, January, 2000
Abstract: This exercise on planning procurement of agricultural produce (Basmati paddy) for processing for the commencing season, gives information on major produce markets, and about major competitors. It also gives the indices of arrivals and prices for the six identified markets over eight weeks of peak arrivals. The idea is to ... More
Reference No: BP0253Pages: 17Published on: 2, March, 2000
Abstract: The case discusses the evolution and growth of a start-up entrepreneurial venture in ice cream manufacture. It examines the overall corporate strategy and the consistency or otherwise of the functional strategies pursued by the company management. ... More
Reference No: MAR0336TECPages: 5Published on: 14, March, 2000
Abstract: This case describes logit analysis in an applied framework. It is specifically designed for a session in marketing research and information systems module. The note also compares the use of logistic regression/MNL vis-?-vis discriminant analysis. ... More
Reference No: MAR0337Pages: 11Published on: 16, March, 2000
Abstract: This case provides a setting to develop a data analysis plan. Research objectives and research design in this case do not blend well and hence these are additional complications. This case provides adequate opportunity to students to resolve issues using multiple sources of secondary information. Paucity of appropriate information in ... More
Reference No: MAR0338(A)Pages: 9Published on: 30, March, 2000
Abstract: This case focuses on the use of secondary source data to perform segmentation analysis. There is ample opportunity to structure the business problem based on the symptoms described. It is based on a moderately sized credit card company in Mid-West United States. ... More
Reference No: MAR0338(B)Pages: 11Published on: 30, March, 2000
Abstract: The case focuses on the use of secondary source data to perform segmentation analysis. There is ample opportunity to structure the business problem based on the symptoms described. The case is based on a moderately sized credit card company in mid-West United States. ... More
