Abstract
This case focuses on the use of secondary source data to perform segmentation analysis. There is ample opportunity to structure the business problem based on the symptoms described. It is based on a moderately sized credit card company in Mid-West United States.
Additional Information
| Product Type | Case |
|---|---|
| Reference No. | MAR0338(A) |
| Title | Mid West Retail Consumer Finance Services (A) |
| Pages | 9 |
| Published on | Mar 30, 2000 |
| Year of Event | 1998 |
| Authors | Banerjee, Arindam; |
| Area | Marketing (MAR) |
| Discipline | Quantitative Methods, Strategic Management |
| Sector | Manufacturing |
| Keywords | Promotion Management, Competition, Sustainable Advantage, Retail Finance |
| Country | United States |
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