Abstract
The case focuses on the use of secondary source data to perform segmentation analysis. There is ample opportunity to structure the business problem based on the symptoms described. The case is based on a moderately sized credit card company in mid-West United States.
Additional Information
| Product Type | Case |
|---|---|
| Reference No. | MAR0338(B) |
| Title | Mid West Retail Consumer Finance Services (B): Sarah Jablonski's Dilemma |
| Pages | 11 |
| Published on | Mar 30, 2000 |
| Year of Event | 1998 |
| Authors | Banerjee, Arindam; |
| Area | Marketing (MAR) |
| Discipline | Quantitative Methods, Strategic Management |
| Sector | Manufacturing |
| Keywords | Data Analysis, Data Mining, Market Research, Discriminant Analysis |
| Country | United States |
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