Abstract
This case describes logit analysis in an applied framework. It is specifically designed for a session in marketing research and information systems module. The note also compares the use of logistic regression/MNL vis-?-vis discriminant analysis.
Additional Information
| Product Type | Technical Note |
|---|---|
| Reference No. | MAR0336TEC |
| Title | Logit Modelling: A Note |
| Pages | 5 |
| Published on | Mar 14, 2000 |
| Authors | Banerjee, Arindam; |
| Area | Marketing (MAR) |
| Discipline | Marketing, Organizational Behaviour, Strategic Management |
| Sector | Manufacturing |
| Keywords | Choice Models, Logit, Market Research |
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