Abstract
The case discusses the evolution and growth of a start-up entrepreneurial venture in ice cream manufacture. It examines the overall corporate strategy and the consistency or otherwise of the functional strategies pursued by the company management.
Additional Information
| Product Type | Case |
|---|---|
| Reference No. | BP0253 |
| Title | Arun Ice Cream |
| Pages | 17 |
| Published on | Mar 2, 2000 |
| Year of Event | 1970-1990 |
| Authors | Koshy, Abraham; Venkiteswaran, N; |
| Area | Strategy (STR) |
| Discipline | Innovation and Entrepreneurship, Operations Management, Strategic Management |
| Sector | Manufacturing |
| Country | India (South) |
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