Abstract
This case provides a setting to develop a data analysis plan. Research objectives and research design in this case do not blend well and hence these are additional complications. This case provides adequate opportunity to students to resolve issues using multiple sources of secondary information. Paucity of appropriate information in secondary sources provides additional issues for students to discuss and resolve.
Additional Information
| Product Type | Case |
|---|---|
| Reference No. | MAR0337 |
| Title | Blaze Department Stores |
| Pages | 11 |
| Published on | Mar 16, 2000 |
| Year of Event | 1998 |
| Authors | Banerjee, Arindam; |
| Area | Marketing (MAR) |
| Discipline | Quantitative Methods, Strategic Management |
| Sector | Manufacturing |
| Keywords | Data Analysis Planning, Data Mining, Experimentation, Test& Control |
| Country | United States |
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